SWOT Analysis of Dyson

SWOT Analysis of Dyson – Dyson SWOT Analysis: Dyson is a technology company that was founded in 1991 and is located in Malmesbury, England. It is a British company that designs and produces a range of household appliances, including vacuum cleaners, air purifiers hand dryers and bladeless fan heaters, hairdryers, and lighting. It was established in the early days of bagless vacuums created by James Dyson, at present Dyson machines are in over 65 countries across the globe.

Through the years, the business has grown beyond a single man with one idea and one idea to a global technology firm that employs more than 1,000 engineers around the world. The company also has a constantly growing team made up of scientists and engineers. If there are more of them, more ideas flow which leads to more innovation. The initial research, design, and creation of Dyson technologies are done by the Dyson headquarters. The team of researchers works each day to discover ways to develop fresh products and to make them work better.

In the year 2015 Dyson is investing in a joint robotics laboratory together and Imperial College London to investigate vision systems as well as to design an everyday robot. In 2001 Dyson was preparing to launch a robotic vacuum cleaner, however, James Dyson stops the production because it turned out to be a large product, and also a slow one. In 2011 Dyson invested in a Dyson Chain located at Cambridge University. The University of Cambridge.

The company also invested millions of dollars into Dyson Research, Dyson Research label to research the future of Dyson digital motors and motor drive during 2012, at Newcastle University.

James Dyson has initiated the James Dyson Foundation which aims to encourage youngsters young people to study engineering and eventually become engineers. They accomplish this by taking a trip to universities and schools and offering workshops for youngsters.

In this article, we will look at the SWOT analysis of Dyson.

Dyson fun facts: The cyclonic vacuum cleaner is what changed James Dyson’s life and transformed him into a famous inventor/businessman.  

About Dyson – SWOT analysis of Dyson

SWOT analysis of Dyson

[wp-svg-icons icon=”office” wrap=”I”] Company: Dyson Ltd

[wp-svg-icons icon=”user” wrap=”I”] CEO: Roland Krueger

[wp-svg-icons icon=”user” wrap=”I”] Founder: James Dyson

[wp-svg-icons icon=”calendar” wrap=”I”] Year founded: 8 July 1991, Wiltshire, United Kingdom

[wp-svg-icons icon=”location-2″ wrap=”I”] Headquarters: Malmesbury, United Kingdom

[wp-svg-icons icon=”stats” wrap=”I”] Annual Revenue: US$8.2 Billion

[wp-svg-icons icon=”bars” wrap=”i”] Profit | Net income: US$1.9 billion

[wp-svg-icons icon=”users” wrap=”I”] Number of employees: 10,200

[wp-svg-icons icon=”pie” wrap=”i”] Products & Services: Vacuum cleaners | Cordless vacuum cleaner | Hair dryer | Styler | Straightener | Lights | Purifiers | Fans | Fan heaters | Lights

[wp-svg-icons icon=”globe” wrap=”I”] Website: www.dyson.com

Dyson Competitors

[wp-svg-icons icon=”pacman” wrap=”I”] Competitors: Dematic | Hoover | Electrolux | Business.com | iRobot | Samsung Electronics | Electrolux | Bosch | Whirlpool | Kin Yat  Venture Corporation | Schneider Electric | Siemens

SWOT analysis of DysonDyson SWOT analysis

SWOT analysis of Dyson

SWOT Analysis Of Dyson is brand-based. SWOT Analysis of Dyson evaluates the brand’s strengths, weaknesses, opportunities, and threats. Advantages and disadvantages can be attributed to internal factors while opportunities and threats can be attributed to external factors. We will be discussing Dyson’s SWOT Analysis. Below is the detailed SWOT Analysis of Dyson.

Let’s talk about Dyson’s SWOT assessment.

Strengths of DysonDyson SWOT analysis

  • Innovative Products: Innovative Products Dyson manufactures and designs a wide range of household appliances, including vacuum cleaners, air purifiers hand dryers, hairdryers, bladeless fans lighting, heaters, and more.
  • High-Quality: All Dyson products are developed and produced with great attention to detail. They are high-quality and all care is taken to ensure that every product passes the quality test.
  • James Dyson Foundation: James Dyson Foundation James Dyson has initiated the James Dyson Foundation which aims to inspire youngsters to study engineering and become engineers. The Foundation does this by taking a trip to universities and schools and offering workshops to youngsters.
  • Research and Development: Research and Development play an essential role in the growth of Dyson. Initial research design, development, and design of Dyson technologies are conducted in the Dyson headquarters. The team of researchers works every day to find ways to design new products and make things better. Every aspect of research gets attention-grabbing focus.
  • Massive Workforce: Large Workforce Dyson employs around 12,000 people employed by them around the world. Each employee is a key contributor to the overall success of their products.
  • James Dyson Awards: The company has launched James Dyson Awards which is an international student design competition that is offered in 18 countries. This program is administered in partnership with the James Dyson Foundation and James Dyson’s Charitable trust which is part of its purpose. The foundation was established to encourage the future generation of design engineers to inspire them to be hard-working and creative. The award is given to students and the university of their studies.
  • Excellent Designs: Great Designs Dyson creates innovative and stunning designs for every product. Every product is distinctive and comes with vibrant colors which match the style and products.
  • Great Technology Usage: Dyson team is enthusiastic about technology. Dyson’s team is enthusiastic about the mobile and digital market.
  • A Team of Strength: This Dyson team is enthusiastic and the team can use different abilities within them.
  • A hefty UK Recognition: Dyson has a significant influence on the UK market since its products can connect with the UK market.

Weaknesses of DysonSWOT Analysis Of Dyson

  • High cost: High-price Dyson products are priced a bit in comparison to its rivals. This could be a major disadvantage for the company since they may be unable to retain customers.
  • Legal Proceedings and Controversies: Dyson was involved in a lawsuit against Amway, Qualtex, Vax, Samsung as well as Excel Dryer. In the year 1985 Dyson sued Amway to stop them from copying their design. Dyson has also filed a lawsuit against the maker of the components Qualtex for replicating the design. There are a few other instances in which Dyson has been in the spotlight, ruining its image.
  • Criticism of Foreign Students: In the year 2011, James Dyson happened to comment on his interview for The Sunday Times, about Chinese nationals. He stated his belief that British Universities were taking Chinese nationals to study engineering and to spy on departments they are working in. He also said that this was done to allow Chinese nationals to transfer the latest technology and bring it back to China.

Opportunities of DysonDyson SWOT analysis

  • Expanding Globally: Dyson is seeing a variety of opportunities when they expand their production and sales further around the world.
  • Enriching the Product’s Features: Enhancing Product Features Dyson can add new features to its products. This will be in line with customer needs. This will create a wonderful user experience.
  • Online Presence: Dyson offers Online Presence Dyson allows you to buy online from a variety of online retailers.
  • UK is a powerful home Decor Requirement: Home Decor is an evergreen market in the UK. This gives more opportunities to Dyson to increase its growth and expand its business.

Threats of Dyson – SWOT analysis of Dyson

  • Market Fluctuations across the UK: There have been constant market fluctuations in the UK housing market. This is a serious risk to the company.
  • Lower priced Products: The availability of products that are less expensive on the market can pose a significant danger to the business. Customers are likely to buy cheaper items that could be detrimental to Dyson’s business. Dyson business.
  • Strong competitors: Dyson faces strong competition from its competitors. Dyson is in strong competition with its rivals. They have a strong brand power that could pose an immediate threat to their businesses.
  • Delay in the launch of a product: If there’s an inability to launch the product, it’s an extremely risky situation since the same product may be launched by rivals.

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Overview Template of Dyson SWOT analysis

Dyson SWOT analysis


Dyson is a well-known technology company in the world. The Dyson company continues to prosper, with profits rising year after year after expanding its business into the most competitive markets like the USA, China, and Japan. So here, in this blog, we’ve learned about the SWOT analysis of Dyson. We analyzed the strengths and opportunities of Dyson and the weaknesses and threats Dyson has to face and the strategies to overcome those weaknesses and threats. 

This is the SWOT analysis of Dyson. Please let us know if you have additional suggestions to add.

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