Syntel Marketing Mix: Syntel is an openly traded company that is based in the United States. It is a part of the IT sector and focuses on services and consulting. Syntel is owned by a minority enterprise established in 1980 by Co-founders Neerja Sethi and Bharat Desai. With the help of its extensive capabilities and unrivaled expertise, Syntel helps accelerate productivity by introducing new products and reducing expenses.
Marketing Mix Of Syntel
Marketing Mix Of Syntel is brand-based. In Marketing Mix Of Syntel, We will Learn About the four key elements of Marketing Mix: products, place, price, and Promotions. By paying attention to the following four components of the marketing mix, a business can maximize its chances of a product being recognized and bought by customers. We will be discussing Syntel Marketing Mix. Below is the detailed Marketing Mix Of Syntel.
Let’s talk about Syntel Marketing Mix.
Syntel Main Competitors
- Wipro Limited
- Infosys Technologies Limited
- Tata America International Corporation
- International Business Machines
- Cognizant Technology Solutions
- Computer Sciences Corp
Syntel official website: atos.net
Product in the Syntel Marketing Mix:
Syntel began operations in the year 2000 in the year 2000 by providing software-related personnel services to various companies. Syntel is among the initial IT service provider in the United States to adopt the Global Delivery Model. The diverse portfolio of products offered by Syntel comprises the following.
- Mobility Solutions
- Syntel Digital One
- Legacy Modernization
- IT Infrastructure Management
- Enterprise Solutions
- Data and Insights
- Application Lifecycle
- Hospitality and Travel
- Transportation and Logistics
- Life Sciences
- Banking and Financial Services
Knowledge Process Outsourcing
- Retail KPO
- Manufacturing KPO
- Insurance KPO
- Life Sciences and Healthcare KPO
- Banking and Financial Services KPO
Place in the Syntel Marketing Mix:
Syntel is headquartered on the continent of America, with its main office in Troy located in Michigan. In 1992, the company opened the world’s first development centers in Chennai, India, and Mumbai, India. In 1997, Syntel opened offices overseas, with offices in Singapore and London. In 2002, the company established other Global Development centers in the United States in Pune in, India, and Phoenix. In 2013, it opened its first Global Development center at Tirunelveli, located in India.
Syntel has thirty facilities worldwide, including Maryland within Maryland in the United States, Manila in the Philippines, the United Kingdom, Australia, Germany, and Canada. The development centers within Germany and the United States are in Baltimore, Tennessee, Memphis, Nashville, and Arizona. In India, branches are Mumbai, Delhi, Kolkata, Jaipur, Nagpur, Hyderabad, Bengaluru, Ahmedabad, Pune, and Chennai.
At September’s close, Syntel was served by an incredible and highly skilled staff comprising 23,055 employees. Syntel has a wide and robust distribution channel. In India, the company has 300 direct and indirect channel partners scattered across many parts of India equipped to provide cutting-edge solutions. Direct Sales from Syntel is located in Delhi, Jaipur, Guwahati, Kolkata, and Chennai. Indirect and direct sales personnel are trained to offer after-sales and sales assistance for current and future requirements.
Price in the Marketing Mix Of Syntel:
After the third quarter of 2016, Syntel reported revenues estimated at 241 million dollars. In 2016, its net income was 252.5 million dollars, with total assets of 1.22 billion. Revenues are crucial to any organization and can make or break the company. At the end of the third quarter of 2016, Syntel worked for Global 2000 Companies and had one hundred and twenty-six clients who were in active mode.
Syntel is in a tough spot with several existing companies as new players in the market. Syntel has implemented a competitive pricing policy to get an edge over competitors during fierce competition. It has kept prices reasonable and affordable to ensure that customers can find and afford them without feeling pressured.
Promotions in the Syntel Marketing Mix:
Syntel has received many honors for its accomplishments, such as The Most Rapidly growing Companies(#30 in 2013) from Crain’s Detroit Business, NASSCOM’s Top 10 IT Service Providers, and the Best Innovation in Lean Project Award. Syntel is conscious that it has a responsibility as a company and encourages the participation of employees in community activities. It symbolizes resources for charity events such as St. Judes Children’s Research Hospital, The Boy Scouts of America, Friends of Oakland Family Services, Special Olympics, and United Way. It started S’Prayas in 2006 to provide opportunities to children who are not privileged and was awarded the Awards of Excellence in 2008-09 on Corporate Social Responsibility 2009.
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