Taj Hotels Marketing Mix: Taj Hotels Resorts and Palaces are the trading and brand name of Indian Hotels Company Limited, or simply IHCL. The company is an openly traded corporation that is of Indian origin. Taj Hotels is associated with tourism and hospitality through its involvement in resorts and hotels. It was founded in 1881 by the founder Jamshedji Tata, who is part of their own company, the Tata Group. Taj Hotels cater to a unique segment of individuals by offering unbeatable quality and amenities for leisure.
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Marketing Mix Of Taj Hotels
Marketing Mix Of Taj Hotels is brand-based. In Marketing Mix Of Taj Hotels, We will Learn About the four key elements of Marketing Mix: products, place, price, and Promotions. By paying attention to the following four components of the marketing mix, a business can maximize its chances of a product being recognized and bought by customers. We will be discussing Taj Hotels Marketing Mix. Below is the detailed Marketing Mix Of Taj Hotels.
Let’s talk about Taj Hotels Marketing Mix.
Taj Hotels Main Competitors
- Hyatt
- Oberoi Hotels and Resorts
- Leela Group of Hotels
Taj Hotels official website: www.tajhotels.com
Product in the Taj Hotels Marketing Mix:
Taj Hotels is a chain of hotels and resorts for tourism, celebrations, and business. It operates under three brands: Vivanta, Gateway, and Taj. It includes beach hotels, hill-side resorts, City Hotels, Residential hotels, Palaces, and Wilderness Retreats.
Taj is an internationally renowned brand and offers top-quality services and high-quality items to attract its customer base. Each of its rooms is large and well-appointed, providing a relaxing and elegant atmosphere. The rooms are air-conditioned and include a television, refrigerator, wardrobes, laundry facilities, telephones, and a bathroom with warm and cold running water. Other essential amenities include travel desks, the pool, specialty restaurants, Spa Salon, golf courses at certain hotels, free Wi-Fi, a fitness center, and child care facilities. All-day dining facilities and conference halls have the most modern technology.
Place in the Taj Hotels Marketing Mix:
Taj Hotels started its operations through The Taj Mahal Palace from Mumbai in India in 1903 and, over time, expanded its reach to 100 hotels spread across sixty-four locations. Its hotels and resorts are in cities such as Bengaluru, Chennai, Kolkata, Mumbai, Agra, Hyderabad, New Delhi, Srinagar, Udaipur, and Surat, with its headquarters in Mumbai located in Maharashtra.
Also, Read Marketing mix of LushTaj Hotels has spread its international presence in the international marketplace by acquiring hotels in countries such as Sri Lanka, Bhutan, Malaysia, Maldives, the United States, United Kingdom, Zambia, UAE, South Africa, and Nepal. In 2006, Taj Hotels launched a new service called Taj Safaris at Mahua Kothi in Bandhavgarh. It was designed to cater to individuals’ requirements with excellent service and luxury in the austere surroundings of the park’s national parks. The second lodges for wildlife were opened in Baghvan within Pench. Taj Hotels launched international Taj Safaris in the first international safari lodge in Meghauli Serai in Nepal.
Price in the Marketing Mix Of Taj Hotels:
Taj Hotels is one of the top hospitality chains that target leisure and business travelers from the upper-class segment of society. Hotels are situated in top locations to show off the luxury lifestyle and luxurious facilities for its highly regarded customers. Taj Hotels is a premium chain that provides a perfect mix of flawless services, premium products, and effective handling. The company has adopted a high-end pricing approach for five-star hotels as it recognizes its strength as a brand and understands the value of its customers, who are prepared to forgo premium prices in exchange for added benefits and to establish an image as a brand.
Promotions in the Taj Hotels Marketing Mix:
Taj Hotels has adopted several marketing strategies to advertise its brand reputation in domestic and international arenas. It heavily relies on word-of-mouth advertising as its happy customers refer it to their acquaintances, relatives, and friends. Taj Hotels was chosen as one of 27 “Great Brands of the Future” in a report by The Credit Research Institute. It also launched The Taj at Apollo Bunder, a comprehensive book that chronicles the company’s fascinating history. Taj Hotels is aware of its responsibility as a company and takes part in many CSR initiatives. It offers a two-year course to provide hospitality education free of cost to children of BPL families.
Also, Read Marketing Mix of Petronas – Petronas Marketing MixIn 2014, the company offered free Wi-Fi to all of its hotels around the globe and became the first group of hotels in India to provide this service. In the context of its promotion strategy, Taj Hotels announced significant improvements to its current Taj InnerCircle program. The hotel has received numerous accolades and awards to recognize its exceptional services within the hospitality industry. In the TripAdvisor Travellers Choice Award, Umaid Bhawan Palace in Jodhpur was awarded the Best hotel with the Best Service in the World Award.
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