Taxi For Sure Marketing Mix: Taxi for Sure is a service provider associated with logistics and technology since it focuses on transport services. It is a privately-owned company that has Indian origin and was created by Co-owners Raghunandan G as well as Aprameya Radhakrishna. Ola Cabs acquired Taxi for Sure in March of in the year 2015. It then became an affiliate of its parent firm ANI Technologies Pvt Ltd.
Marketing Mix Of Taxi For Sure
Marketing Mix Of Taxi For Sure is brand-based. In Marketing Mix Of Taxi For Sure, We will Learn About the four key elements of Marketing Mix: products, place, price, and Promotions. By paying attention to the following four components of the marketing mix, a business can maximize its chances of a product being recognized and bought by customers. We will be discussing Taxi For Sure Marketing Mix. Below is the detailed Marketing Mix Of Taxi For Sure.
Let’s talk about Taxi For Sure Marketing Mix.
Taxi For Sure Main Competitors
- Meru Cabs
- Easy Cabs
- Uber Cabs
- Unauthorized Service Providers
- Carpooling Services
Taxi For Sure official website: www.forsuretaxi.com
Product in the Taxi For Sure Marketing Mix:
Taxi For Sure is a cab aggregator and operates on an operator-based model. It’s a technology-based company that connects taxis and commuters under the same umbrella. The company was a huge success since it became the first to provide Nano services and later introduced auto services.
Taxi for Sure has become the fastest-growing company in the field of taxi hiring. Taxi for Sure offered easy and convenient alternatives for commuters. Taxi for Sure partnered with other taxi companies and made its business model more efficient and less costly. It took a strategic approach backed by the latest technology to guarantee an enjoyable journey.
Taxi For Sure has made significant modifications to ensure customers’ safety, including GPS units, tech updates, and panic buttons in every cab. The company also provides training to drivers on managing technology and their code of conduct concerning passengers. Taxi, for Sure, after merging with Ola Cabs, will get a more stable foundation and expand opportunities in its industry. Combining resources will assist in providing superior services and products to its clients.
Place in the Taxi For Sure Marketing Mix:
Taxi for Sure was the Pan-India presence and was able to serve all cities across the country, including Chandigarh, Delhi, Kolkata, Mysore, Ahmedabad, Bengaluru, and Hubli. Its headquarters was in Bengaluru, situated in Karnataka. It experienced rapid growth when it hired staff from well-known institutions and provided the best services.
Taxi for Sure has a widespread and effective distribution system comprising more than 15000 chauffeurs and five hundred drivers to journey to nearly forty cities using the fleet of vehicles, including luxury cars, SUVs cars, hatchbacks, and sedans.
It was a thriving company with a workforce of over 1500 employees who helped efficiently run the business. Following its purchase, Ola users can access taxis provided by Taxi for Sure through the mobile app of the Ola Company. It has since expanded its coverage and services to all parts of India through the parent company’s network.
Price in the Marketing Mix Of Taxi For Sure:
Taxi for Sure targets customers who need taxis urgently, as well as tech-savvy customers as potential customers. Taxi for Sure has positioned itself as an affordable, efficient, reliable service company. Taxi For Sure has an advantage unique to Early Mover, and it adopted a reasonable pricing policy to capture a significant market share.
In 2015, the company was bought 2015 by Ola Cabs for 200 million dollars. It is currently implementing the pricing plans that its parent company owns, including a penetration pricing policy. Pricing has been set at a reasonable, affordable price to give it an advantage over competitors and to increase the number of customers it serves.
Promotions in the Taxi For Sure Marketing Mix:
Taxi for Sure is descriptive tags, such as The Taxi is on its way, and you take a drink and drive. Taxi for Sure has employed various marketing strategies to boost its brand’s visibility within the market for consumers. Taxi for Sure has launched advertisements on social media platforms such as Facebook, Twitter, Instagram, and YouTube. It also heavily relies on the power of mouth.
In its promotion strategy, the company has announced updated rates of Rs 49 to start at 4km and then 14 rupees for each km after that. The company maintained the old rates for drivers. Thus, a driver would be paid Rs 200 for the first 10 km, even if they offered a four-kilometer ride to a person. Taxi for Sure launched Taxi for Sure Driver’s Finishing School in Bengaluru to guide the emotional and behavioral factors.
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