Tommy Hilfiger Marketing Mix: Tommy Hilfiger is a subsidiary of the owner firm Philip Van Heusen Corporation or PVC. It is linked to fashion and retail since it deals with apparel and footwear. This multinational company that is of American origin was established in 1985 by the ace designer Tommy Hilfiger. It is a public corporation that sells hip-hop, peezy, and fashionable clothing.
Marketing Mix Of Tommy Hilfiger
Marketing Mix Of Tommy Hilfiger is brand-based. In Marketing Mix Of Tommy Hilfiger, We will Learn About the four key elements of Marketing Mix: products, place, price, and Promotions. By paying attention to the following four components of the marketing mix, a business can maximize its chances of a product being recognized and bought by customers. We will be discussing Tommy Hilfiger Marketing Mix. Below is the detailed Marketing Mix Of Tommy Hilfiger.
Let’s talk about Tommy Hilfiger Marketing Mix.
Tommy Hilfiger Main Competitors
- Ralph Lauren
Tommy Hilfiger’s official website: global.tommy.com
Product in the Tommy Hilfiger Marketing Mix:
Tommy Hilfiger is an excellent brand specializing in designing, selling, manufacturing, and marketing clothing and other merchandise. It offers a variety of merchandise that can meet the requirements of kids, adults, and women. The company sells its merchandise under a variety of collections, such as
- Tommy Jeans – This collection is influenced by classic denim, with a casual but also modern-day edge. The collection includes perfume and accessories, eyewear, shoes, bags, and jeans.
- Tommy Hilfiger- It is the primary brand’s line and conveys coolness with classic design and various styles. Its range of product assortment includes over twenty-five categories, such as accessories, shoes, sportswear, and footwear for women, kids, and men.
- Tommy Hilfiger Tailored- This collection celebrates American tradition in refined and refined designs specifically designed for formal events. Clothing includes relaxed tailoring and formal suiting, modernized with top fabrics, precise fitting and modern cuts, luxurious features, and vibrant colors.
- Hilfiger Collection blends traditional American fashion with modern influences to create an edgy style. The collection is targeted at those aged 25-40 and is the highest-end of its content.
The most renowned fashion label features a products portfolio that includes
Decorate your home and live your life
- Slim fit jeans
- Aviator sunglasses
- Zipper Wallet
- White Sling Bag
- Black Analog Watch
- Casual wear
Place in the Tommy Hilfiger Marketing Mix:
Tommy Hilfiger has become a world-renowned company with its headquarters in New York City in the United States. The company has extended its brand’s presence to over ninety countries worldwide. The flagship stores are located in New York, London, Paris, Tokyo, Los Angeles, and Dusseldorf. The stores that anchor it are Zurich, Vienna, Sydney, Singapore, Shanghai, Seoul, Sao Paulo, Santiago, Panama City, Osaka, New York City, Mumbai, Moscow, Milan, Prague, Cannes, and Beijing. The company first opened an outlet in Thailand in the year 2015. In 2015, an online sales showroom was inaugurated in New York City, with plans to open other stores later.
Tommy Hilfiger has a widespread distribution channel comprising services offered through 1,000 four hundred and fifty free-standing retail stores and several departmental stores. Each store is stylishly decorated, reflecting the brand’s style and image. The company employs more than fifteen thousand employees to manage the work efficiently. Tommy Hilfiger has a shopping site that provides its customers with online sales. The official website is accessible in various languages such as Turkish, Dutch, Japanese, Italian, French, German, Portuguese, Spanish, and the most popular language English to serve customers from various places quickly. There are also agreements and tie- with other online shopping sites to offer its merchandise.
Price in the Marketing Mix Of Tommy Hilfiger:
Tommy Hilfiger is the pioneer of relaxed and classic style. It is geared towards the upper class of the population from cities and young people looking for a relaxed American style as its intended clients. The brand is geared towards the upper echelon of society, where money doesn’t matter as much. The brand has therefore implemented a high-end pricing approach for its top-quality products. Its products are top-quality, with modern design and timeless style that has earned it the respect of customers.
Tommy Hilfiger has also levied a based-on-value price policy for custom products. They are made-to-order items that are charged at a more fantastic price. To boost its sales, the company has opted for a discount-based pricing system for some of its things. The discounts are offered especially during off-seasons to ensure sales stay the same. Additionally, during these seasons, those who usually would have no money to purchase costly items make these purchases, which boost the sale of the company.
Promotions in the Tommy Hilfiger Marketing Mix:
Tommy Hilfiger has adopted an aggressive marketing strategy to gain an enormous brand presence within Tommy Hilfiger’s world. In 1985 the company’s graphic designer and its advertiser George Lois were hired to design a billboard displayed in The Times Square center. The company has benefited from all marketing tools and has promoted its brand on television billboards, fashion magazines, and billboards. It is aware of the positive effects of social media. It maintains a direct connection with its customers via its official website page on Facebook, Twitter account, Twitter account, and YouTube.
Tommy Hilfiger is a highly imaginative designer who realized earlier the benefits of celebrity endorsements. He included hip hop stars Coolio and Puffy appearing for his brand at runway shows. The brand has exhibited its collection on essential occasions to get the most exposure for its merchandise. In the year 2011, Prep World, its publicity tour, attracted tremendous interest from the public. The time featured pop-up stores in London, New York, Paris, Milan, Madrid, Los Angeles, and Belgian. Tommy Hilfiger, along with author Lisa Birnbach made personal and special appearances. The company’s 30 anniversary was commemorated with the fashion tour. Rafael Nadal was roped in to serve as the Brand Ambassador for the Tommy Hilfiger Tailored Collection and Tommy Hilfiger underwear in 2015 to promote Tommy Hilfiger’s Fall Collection.
Tommy Hilfiger was the official patron of the Psychoderelict tour led by Pete Townshend in 1993. It also participated in several agreements with celebrity sponsors such as Britney Spears’s 1999 baby One Tour, Sheryl Crow’s If It made You happy tour in 1997, and Lenny Kvitz for her Freedom Tour in 1999. The company has been the recipient of numerous honors and awards. True Star, a fragrance with Beyonce Knowles named as its Star, was awarded the FiFi Award in the Best New Commercial Fragrance category. The present celebrity who is the brand’s ambassadorship with Tommy Hilfiger is Gigi Hadid.
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