Xfinity Marketing Mix: Comcast Cable Communications, LLC is part of Comcast’s parent company and is traded under the Xfinity name. The company is a telecommunications provider and isn’t of the cable network. It was established in the year 1981. Its Chairman and CFO is Catherine Avgiris and Neil Smith, respectively. Xfinity provides services and products for residential customers and small businesses.
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Marketing Mix Of Xfinity
Marketing Mix Of Xfinity is brand-based. In Marketing Mix Of Xfinity, We will Learn About the four key elements of Marketing Mix: products, place, price, and Promotions. By paying attention to the following four components of the marketing mix, a business can maximize its chances of a product being recognized and bought by customers. We will be discussing Xfinity Marketing Mix. Below is the detailed Marketing Mix Of Xfinity.
Let’s talk about Xfinity Marketing Mix.
Xfinity Main Competitors
- AT&T U-verse
- DirecTV
Xfinity official website: www.xfinity.com
Product in the Xfinity Marketing Mix:
The product range of Xfinity includes
- Home security
- VoIP phone
- Broadband internet
- Cable television
2013, hotspot services were broadcasted with the aid of equipment branded by Xfinity at the residence of its clients.
It’s a mix of a modem and router, essential for internet access. It also provided free WI-FI access in more than 500,000 locations all over the US. Xfinity has set limitations on its usage each month. In 2008, the company offered an annual Bandwidth-Cap of 250GB, which included upload and download for the monthly limit.
Three times over-usage within six months led to the end of the service for a whole year. In 2012, its usage increased to 300GB. In 2016, the data limit was raised to 1TB for markets with limited access, and regular usage was limited to 300GB. Xfinity Voice enables communication by using VoIP, and in 2012, it provided residential telephone services to 9.34 million customers. Xfinity Home offers automation and security for your home and includes a surveillance camera, fire alarms, and burglar monitoring.
Place in the Xfinity Marketing Mix:
Comcast, under the Xfinity brand, is known as the biggest internet access provider within the United States, and in the year 2011, it served more than forty percent of its total customers. As of 2013, it had 19.986 million customers accessing high-speed internet. Per the terms of service, the IP address was made available to all residential customers. Before this, services were provided via direct sales personnel only. However, in 2011, the company Xfinity established the Solution-Provider Program.
The indirect sale channel assists system integrators and telecommunication consultants in marketing their products and services to small and mid companies. The program offers recurring commissions to sales partners. It is based on monthly revenue systems.
Price in the Marketing Mix Of Xfinity:
In 2007, revenues for the Xfinity label were estimated to be 23.7 billion dollars. By 2013, they had been estimated at 48.1 million dollars. The company began offering internet services in 1996. They currently provide internet services on a different basis. Customers are charged an additional 10 dollars per month to rent cable modems. These charges do not apply to users who have purchased their modem.
The company charges 20 dollars to install the internet and waives it to subscribers who install the program themselves. Its pricing policy also covers the program Internet Essentials. It offers internet access free of charge to families with children who qualify to receive free or reduced lunch. FCC has made this offer compulsory for Xfinity, and more than 220,000 households took advantage of the program by 2013.
Promotions in the Xfinity Marketing Mix:
Marketing is an integral component of Comcast, and it has been promoting the brand Xfinity at a higher rate to develop an identity for itself. Xfinity is a major sponsor for
- NBA and includes teams such as Atlanta Hawks, Washington Wizards, Miami Heat, Chicago Bulls
- NFL and its teams such as Atlanta Falcons, Houston Texans, Detroit Lions, Miami Dolphins, Washington Redskins
- MLB comprises Detroit Tigers, Atlanta Braves, Washington Nationals
- Motorsports as NASCAR Xfinity Series
- College sports like Pitt Panthers, Utah Utes
- NHL such as Boston Bruins, Washington Capitals
Rebranded trademarks Xfinity were featured in the Comcast promotional areas like radio and cable telephone, cable internet access, and digital cable. Digital cable was named Xfinity TV, its Digital voice was rebranded to Xfinity voice, and the high-speed internet was changed to Xfinity Internet.
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