XOLO Marketing Mix: XOLO can be described as an Indian mobile device manufacturer which is well-known for Smartphone production. The company’s products are famous in India as well as the UAE. At the end of 2012, XOLO was founded in Noida, Uttar Pradesh, India.
It is an affiliate of Lava International. The growth of XOLO within India has been consistent and impressive. This has helped it become a “game changer” within India’s local Smartphone market. The company has established itself as a mid-to-high-end market leader, providing users with cutting-edge technology and innovative designs, resulting in an entirely new user experience and performance.
Marketing Mix Of XOLO
Marketing Mix Of XOLO is brand-based. In Marketing Mix Of XOLO, We will Learn About the four key elements of Marketing Mix: products, place, price, and Promotions. By paying attention to the following four components of the marketing mix, a business can maximize its chances of a product being recognized and bought by customers. We will be discussing XOLO Marketing Mix. Below is the detailed Marketing Mix Of XOLO.
Let’s talk about XOLO Marketing Mix.
XOLO Main Competitors
XOLO official website: www.xolo.com
Product in the XOLO Marketing Mix:
- Hive UI
- Tablet Computers
- Power bank
The smartphones from XOLO come in two major series, namely Black and Era. They are either Android OS or Windows phones, and most devices it offers are part of the Era series. The Black series comprises about two products, while the Era series includes around 15 phones.
The XOLO products are available as a hybridization or a seamless fusion of top hardware and cutting-edge software. The company, therefore, has enlisted an entire team based in China and India to work tirelessly to create a customized software experience for XOLO customers.
XOLO is well-known for its enthusiasm for creating innovative products available on the market. For instance, it was the first company to develop Windows 8.1 Tables. It also boasts of making the world’s thinnest Smartphone using XOLO Windows Q900s. The tablet weighs only 100g
Price in the Marketing Mix Of XOLO:
XOLO utilizes premium pricing strategies and a plan targeted at the mid-market and the premium segment. Its Black Smartphone series are the most expensive and is priced at Rs . 10,000. In contrast, the Era series costs between Rs. 5000 and 10,000, on average. There are people in the market who wish to own something other than an item used by all across all market segments. This is the case in the ownership of the Black series.
Place in the XOLO Marketing Mix:
Its XOLO products are primarily accessible in India and the UAE. The company has yet to expand into other regions of the globe. However, it can be found on the internet marketplace, with the leading stores selling the product, including Snapdeal, Flipkart, and the vast Amazon web store. In 2014/2015, it was apparent that the company was forced to change its structure and operations to increase its position in the local market.
Promotions in the XOLO Marketing Mix:
XOLO makes use of all kinds of promotional ways to promote its products. Press releases are often issued to notify the market of the imminent announcement of an upcoming development and the upgrading of existing ones. Print and digital marketing platforms are widely utilized by companies in which commercials on TV, magazines, newspapers, social media, billboards, etc., are frequently and often used to promote the product.
The company has formed a collaboration with other world leaders that are well-known and well-known in the marketplace. These include NVIDIA, AMD, Qualcomm, MediaTek, Microsoft, Broadcom, and many more. This makes it easier for customers with confidence in these market leaders to develop an interest in XOLO.
XOLO is the very first business in India to be an official marketing partner with Liverpool Football Club, with most other local companies with a reputation for partnering with smaller clubs. Besides sports, XOLO is also on record for endorsing artists, particularly in the Bollywood film industry. The endorsements include the endorsement of Avvushmann Khurrana, who was asked to support various brands. Irrfan Kahna was signed in 2014 to be the XOLO Brand Ambassador.
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