Yves Saint Laurent SWOT Analysis – SWOT Analysis of Yves Saint Laurent: Saint Laurent popularly known as Saint Laurent is a French fashion house created in 1961 by Yves Saint Laurent and his partner Pierre Berge in the year 1961. The company is regarded as one of the most well-known fashion houses, particularly for its contemporary and classic pieces like the tuxedo jackets designed for women.
The brand has now a wide assortment of men’s and women’s ready-to-wear items as well as leather products jewelry, shoes, and other items. It also enjoys a mark significant presence in the luxury perfume and beauty market although it is controlled by L’Oreal which is the sole licensee for the brand’s name. Like the company’s previous Creative Director Hedi Slimane, the company relaunched its haute couture line in the year 2015.
Yves Saint Laurent fun facts: Saint Laurent moved to Paris from Algeria when he was 17. A year later, the drawing below won him a design contest and got Yves noticed by Christian Dior, who hired him as his assistant.
About Yves Saint Laurent – SWOT analysis of Yves Saint Laurent
Company: Saint Laurent Paris
CEO: Francesca Bellettini
Founder: Yves Saint Laurent | Pierre Bergé
Year founded: 1961, Paris, France
Headquarters: Paris, France
Annual Revenue: Euro€2.52 billion
Profit | Net income: Euro€562.2 million
Number of employees: 565
Products & Services: Luxury handbags | Ready to wear | Shoes | Leather goods | Accessories for men
Yves Saint Laurent Competitors
Competitors: Gucci | Louis Vuitton | Chanel | Prada | Dior | Beymen | Balenciaga
SWOT analysis of Yves Saint Laurent – Yves Saint Laurent SWOT analysis
SWOT Analysis Of Yves Saint Laurent is brand-based. SWOT Analysis of Yves Saint Laurent evaluates the brand’s strengths, weaknesses, opportunities, and threats. Advantages and disadvantages can be attributed to internal factors while opportunities and threats can be attributed to external factors. We will be discussing Yves Saint Laurent‘s SWOT Analysis. Below is the detailed SWOT Analysis of Yves Saint Laurent.
Let’s talk about Yves Saint Laurent‘s SWOT assessment.
Strengths of Yves Saint Laurent – Yves Saint Laurent SWOT analysis
1) Fashion & Style
Saint Laurent’s designs remain timeless, iconic, and timeless because they last long in terms of fashion however they also have durability. The new image designed by Slimane is hip and rock and roll, this is a style that is timeless in the fashion industry. Fashions fade and style will never die the famous phrases spoken by Yves Saint Laurent himself.
The brand must be focused on staying ahead of the latest trends by creating something unique and distinguishing itself from other fashion brands with luxury that is rivals. Saint Laurent is also successful in two main industries: makeup and fashion industries. As a company, they have earned a name by selling high-top quality and gorgeous items.
2) Brand Presence
With over 70 stores across 3 continents across around 10 different countries, the company is well-known around the world. The stores are located strategically in various locations to maximize their operations.
3) Large Portfolio
With a long-standing history, it is believed to be the revivalist of Couture that was fading as time passed. The brand decided to broaden the scope of its collection into diverse categories and products such as accessories, footwear, and handbags, and handbags, which have created its own identity and brand with the brand
The company has made numerous acquisitions that include some of the most renowned fashion houses, including Gucci the group which is a leading brand in the world of fashion.
Weaknesses of Yves Saint Laurent – SWOT Analysis Of Yves Saint Laurent
1.) Brand identity
Saint Laurent heavily relies on its logo to establish its brand. Utilizing YSL or Saint Laurent can be seen as confusing for consumers when they are buying directly from the label. They should concentrate on promoting the “Saint Laurent brand name on social media platforms such as Instagram or Twitter and possibly have separate accounts for those who are interested in the beauty component of the brand. Cosmetics and accessories, for instance. are not included. The brand must be consistent in its labeling to ensure that consumers can distinguish between the two
In contrast to other brands, a brand hasn’t put its logo on products, which has affected the identification associated with the company. Its absence of logos on products is regarded as unusual action, but it appears to have impacted the brand’s image in comparison to other brands.
The company in an era of transition that has seen the alteration of several most important positions, following the creative director was dismissed following allegations of violating the rules.
Opportunities of Yves Saint Laurent – Yves Saint Laurent SWOT analysis
1.) Brand recognition
Saint Laurent can easily and effectively achieve this since vintage clothes are extremely well-liked by younger generations and the label also is able to take credit for its retro-inspired designs.
Saint Laurent could do better in educating people about CSR. Designers of luxury fashion such as Stella McCartney are known for using ethically-sourced products in the production of sustainable fashion. Should Saint Laurent be more transparent the brand could draw environmentalists to shop at the brand.
2.) Rapid Expansion and its vintage collection
The company is hoping for rapid expansion after its entrance into many developing markets such as Asia where people are in desperate need of items. With the buying capacity of consumers in Asia growing dramatically it is a bright future for the business.
The return of its vintage collection has a classical style and richness in its design in comparison to its rivals. This gives the brand an edge over its competition when it comes to seeking out rare vintage designs.
3) CSR Activities
In the absence of Saint Laurent not having any notable involvement in CSR activities, it is important for the brand to consider taking on initiatives with regard to social and CSR initiatives to add an entirely new meaning to its image.
Threats of Yves Saint Laurent – SWOT analysis of Yves Saint Laurent
1.) There are cheaper brands available.
Cheaper, high-street, knockoff brands are a major problem for any fashion brand that is luxury. The reason is the drastic price reduction, but also because of the ease of buying from them. Saint Laurent is only sold in department stores with high-end prices like ‘Harrods’ and “Selfridges” or even on the internet. Saint Laurent could collaborate with stores on the high street since this could draw greater interest to the brand which would result in it being more prominently advertised.
2) Changing customer needs
Because the brand serves only a small percentage of its customers, it has products that are in the luxury category. The brand needs to be looking to expand its offerings to remain current with market trends and its competitors, and to remain sustainable. With the main sources of revenue being restricted to the European or American market, the company is a victim of the recession when these markets are affected by a kind of economic change. To combat this, the business should look to expand in new areas.
The brand also faces huge competition from Gucci, its parent company. Gucci is more well-known than Saint Laurent. The brand must focus on increasing its brand image as well as the recognition of its brand to increase its recall from its customers.
This is the SWOT analysis of Yves Saint Laurent. Please let us know if you have additional suggestions to add.
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