AirAsia Marketing Mix: AirAsia Berhad is commonly known as AirAsia and is of Malaysian origin. It is linked to the airline industry and is involved in air-travel providers. It was established in 1993 and was able to begin operations at the age of 16 on the 16th of November. AirAsia is an affiliate of the parent firm Tune Group and has positioned itself as a player to be reckoned with within the Asian region. It is facing opposition from
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Marketing Mix Of AirAsia
Marketing Mix Of AirAsia is brand-based. In Marketing Mix Of AirAsia, We will Learn About the four key elements of Marketing Mix: products, place, price, and Promotions. By paying attention to the following four components of the marketing mix, a business can maximize its chances of a product being recognized and bought by customers. We will be discussing AirAsia Marketing Mix. Below is the detailed Marketing Mix of AirAsia.
Let’s talk about AirAsia Marketing Mix.
AirAsia Main Competitors
- Tiger Airways
- SilkAir
- Jetstar Airways
AirAsia official website: www.airasia.co
Product in the AirAsia Marketing Mix:
AirAsia is regarded as the most significant airline concerning locations and the size of its fleet in its home country of Malaysia. It runs international and domestic flights with the assistance of its affiliate carriers AirAsia India, Philippines AirAsia, Indonesia AirAsia, Thai AirAsia, and AirAsia X to handle long-haul routes.
The company currently has a fleet of 92 aircraft, which comprise Airbus A321neo, Airbus A320neo, and Airbus A320-200. AirAsia is focused on providing quality services, comfortable settings, affordable tickets, frequent flights, and point-to-point secure connectivity to its customers. In the past, the company has grown its offerings as well as offerings to ensure customer loyalty.
Its offerings include
- Highlights of the destination
- Travel packages that are customized
- Finder for low-cost
- Flight reservation
- Self-connect flights
- Fly-thru flights
- Fly direct flight
- Transfers to the City and Island
- Comforts in-flight
- Insurance for travel
- Tickets for buses available at Malaysia airport are limited to
- Sim card Tune-talk in Malaysia only
Place in the AirAsia Marketing Mix:
AirAsia is an international airline that includes flights to over twenty-five countries with more than one hundred and sixty-five locations. The company began operations in Malaysia and expanded its reach to various Asian nations like India, Thailand, and Singapore.
AirAsia has its headquarters in Kuala Lumpur, Malaysia, and its registered office is in Petaling Jaya, Selangor. The principal point of entry for AirAsia is Kila2, located at Kuala Lumpur International Airport situated in Sepang, Malaysia, with secondary hubs in Langkawi International Airport, Senai International Airport, Kuching International Airport, Penang International Airport, and Kota Kinabalu International Airport.
AirAsia is a substantial operational route that offers flights both at international and national levels. It has established a robust distributive channel which allows it to offer its services and products quickly to passengers. The network has multiple sources for ticket reservations, funding, and other related services.
AirAsia operates via its official website, which offers various benefits and services that assist its customers. It publishes crucial information on its website, then sends relevant information via SMS to passengers via mobile to inform them of what’s happening with their tickets. AirAsia provides facilities like checking in via the web, mobile, and kiosk check-in for its customers.
The company provides several payment options that can be adapted to your individual requirements, including debit cards, credit card online payment, cash payment, or via the mobile application. Tickets to the airline can be purchased through the sales office that is owned and operated by the company. The company also is sales centers that are managed by authorized agents. There are also agreements and tie-ups connections for other ticket brokers and e-platforms, from which it is simple to purchase tickets.
Price in the Marketing Mix Of AirAsia:
Air Asia is a low-cost airline operating at a minimum unit-costs of 0.0223 USD per seat km. It also has an aircraft utilization rate of 13 hours per day. Air Asia reported its revenue and net profit in its first 3 quarters of the fiscal year of 2016 with a figure of RM 5.01 billion and RM 1.574 billion, respectively.
Air Asia has maintained its status as a no-frills airline and has targeted the lower-middle and middle-class segments of society as its primary customers. The company is in a fierce competition industry of airlines and has decided to implement a price-competitive policy that will maintain its products’ cost at reasonable and affordable prices. It can also assist in dealing with competitors since its prices are lower compared to other airlines and offers additional advantages.
AirAsia has decided to adopt an anchor pricing policy, which creates the base price for each service under its umbrella. It has kept the prices of tickets affordable and provided superior services. This encourages travelers to think about AirAsia and buy tickets because, compared to other airlines, it has a lower cost. The prices of tickets under this plan are determined by various aspects such as load factors and travel class, the date of travel, and competitors’ rates. AirAsia offers discounts, incentives, and numerous privileges to entice its customers and improve its profits.
Promotions in the AirAsia Marketing Mix:
AirAsia is now an established brand that has proven its performance. It is a critical actor in the sector of airlines and has implemented several marketing policies to protect its passengers’ interests. The company advertises by printing advertisements on billboards.
To increase the value of customers, the company has successfully taken the move through the Big Loyalty Programme. The highly acclaimed campaign allows customers with privileges to earn points for every transaction they complete. Points can be exchanged for free flights the next time you travel. The company also informs customers about new products, travel arrangements, related information, promotions, and other changes through emails and SMS.
As part of the promotion that is part of the promotion, discounted tickets for a variety of destinations are provided to make a splash around the airlines. For instance, in the past, AirAsia has offered a direct flight between Surat and Bengaluru beginning at RS 3,999 in the summer sale. Other domestic flights priced at the price of Rs 1,399 are also available. This program runs from Bhubaneswar to Kolkata, Kochi to Bengaluru, Ranchi to Kolkata, Chennai to Bengaluru, Hyderabad to Bengaluru, and Kolkata to Ranchi. However, the airline also offers international flight tickets as part of its summer sale under certain conditions.
The airline offers a variety of privileges for its customers, including those who enjoy the Red Carpet treatment, which includes buggy service priority baggage tags before checking in, priority boarding lounge access, and security clearance.
It has entered into a variety of sponsorship agreements as well as sponsors Queens Park Rangers, Singapore National Football Team, and Malaysia National Football, Team. AirAsia has been recognized with honors and awards, including The Best Low-Cost Airline in International travel for nine consecutive years. The tagline of the company is Everybody Can Fly.
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