Aquafina is a brand of bottled water owned by Pepsico that deals in selling packaged water to customers as well as businesses. The first sale for Aquafina was announced in 1994 in Wichita, Kanas. Then, it began to spread across the globe. 2003 was regarded for the years of popularity of the company. Aquafina was the top-selling water bottle in the U.S.
The industry of bottled water that packs potable and natural water has seen huge growth, and that’s the reason Aquafina is in competition with many businesses. The most significant competitor to Aquafina can be found in Kinley Water of the Coca-cola brand. In the market in India, Bisleri is the most powerful competitor to Aquafina and Bisleri practically dominates market share in the Indian market.
In India, there is a significant amount of local competition. In addition to those international brands, the consumer market is affected by local and regional brands of bottled beverages and this largely impacts the market share of Aquafina on the market.
Marketing Mix Of Aquafina
Marketing Mix Of Aquafina is brand-based. In Marketing Mix Of Aquafina, We will Learn About the four key elements of Marketing Mix: products, place, price, and Promotions. By paying attention to the following four components of the marketing mix, a business can maximize its chances of a product being recognized and bought by customers. We will be discussing Aquafina Marketing Mix. Below is the detailed Marketing Mix Of Aquafina.
Let’s talk about Aquafina Marketing Mix.
Aquafina Main Competitors
Aquafina’s official website: www.aquafina.com
Product in the Aquafina Marketing Mix:
Water is a readily available resource in many places, however, in many areas, it is not available. Another reason is the fear that consumers have in their of wanting to drink RO-filtered water or bottled water that is pure. Water is a simple source, but drinking pure drinking water or water for drinking isn’t an easy task. Water from the tap can be a storage place for bacteria and microbes. That is the reason why bottled water can be an excellent option.
To ensure the purity of the water bottled Aquafina has developed techniques to purify water and supply premium quality water bottles to customers. In the last few months, Aquafina has purchased the hydro 7 filtering system by PepsiCo. The latest low-calorie water is the latest product in the range of Aquafina.
PepsiCo in addition to producing the crystal clear bottled water that is sold under the Aquafina label also makes other products such as Aquafina water that is flavored with varieties like grapes, raspberries, blasts, berries, etc. The biggest consumer of bottled water is businesses as well. The 20-liter water jar is well-known because it is delivered in bulk to companies that don’t have the space to store larger water coolers and prefer to use bottled water.
There are various sizes the Bottled water offered. These larger bottles are designed for corporations, while smaller sizes are intended for homes. Aquafina also comes in 1 as well as 2 liter PET bottles. Additionally, it is now offering 5-liter PET bottles too. They are used by consumers who are customers. For functions and parties, Aquafina has started the 300 ml and 500ml PET bottles which are served to guests easily.
Place in the Aquafina Marketing Mix:
Aquafina is similar to a standard product that is widely sold. Wholesalers are intermediaries in selling their products. Retailers are the key to the success of Aquafina. All over the world, Aquafina has an array of distributors and middlemen that allows the product to be sold to the common man easily. Wholesalers, distributors, and retailers allow consumers to purchase Aquafina.
One of the most important aspects that influence the sales of the item is availability. If it’s bottled water and it’s readily widely available, people are unlikely to be drawn by the company’s name. They are more likely to buy bottled water since it is a necessity. Humans cannot live without water for a long period of time. Therefore, the success of a business is entirely dependent on its delivery.
As of 2009, Aquafina was the top retailer of Bottled water in the USA. However, it is hard to determine the exact figures for sales of Bottled water in the USA or in other countries. In India, this is more complicated due to the numerous local and regional companies that sell Bottled Water. For A-class towns Aquafina, as well as Bisleri, are the most popular brands. In B town and C grades, the competition is between Bisleri as well as other regional and local produce.
Price in the Marketing Mix Of Aquafina:
Because the difference is not that significant in the industry of bottled water pricing is an important element. The price of products that are branded is more expensive due to the transportation required from the production hubs to the consumers. However, the amount of money spent on marketing as well as advertising is also expensive. The bottle may not be more expensive for the consumer at large, however, the margins to middlemen may be lower and the sales will be affected. The middlemen push items where the margins are greater. But, given the strong branding equity of Aquafina it is probable that if the customer receives the exact product for the same price, he’ll favor Aquafina over other brands.
The market for bottled water has been growing rapidly. While water is an unalienable natural resource, bottles are a distinct exception to it. Different packagings are assessed differently. Price is an important aspect to determine the target of the market and create revenue, which is the reason Aquafina is very selective about the price. Prices in different countries and across different regions are determined based on the needs of the consumers. It’s mostly competitive pricing as a result of Aquafina also alters its pricing in accordance with what’s being offered by competitors.
Aquafina is cost-effective pure water that is treated using the highest filter mechanism. In essence, they focus on the middle-income segment for their products while with a focus on healthy people between the ages of 25, 35, and beyond.
Promotions in the Aquafina Marketing Mix:
Promotion is a crucial business process to stay at the speed of the changing consumer market. It has employed the standard marketing technique to appeal to its customers. They have also embraced TV ads, and advertisements in print media to get all over the people at no cost.
Without causing a lot of confusion Aquafina clarifies that they are pure water brands free of any type of germs or bacteria. The purpose of advertising is to get the word out to customers locally, which is the reason why a simple promotional device is employed to promote the brand.
When compared to its main competitor, Bisleri in India it has much to be desired from Aquafina. In the world, Aquafina is known to be a savvy marketer, that uses a variety of local brand recognition at the point of purchase and advertising, as well as regular sales and promotional discounts to help promote its products on the market.
This is the Marketing Mix Of Aquafina. Please let us know if you have additional suggestions to add.
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