HP Computers Marketing Mix: Hewlett-Packard is commonly known in the industry as H.P. and has American origins. It is a publicly-traded company that is part of the I.T. industry and provides I.T. consulting, I.T. services, hardware, and software for computers. H.P. was established in 1939 by the founding co-founders David Packard and William Redington Hewlett and thus the name Hewlett-Packard. The company targets students, corporate houses of considerable size, government institutions, and homeowners as prospective customers.
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Marketing Mix Of HP Computers
Marketing Mix Of HP Computers is brand-based. In Marketing Mix Of HP Computers, We will Learn About the four key elements of Marketing Mix: products, place, price, and Promotions. By paying attention to the following four components of the marketing mix, a business can maximize its chances of a product being recognized and bought by customers. We will be discussing HP Computers Marketing Mix. Below is the detailed Marketing Mix Of HP Computers.
Let’s talk about HP Computers Marketing Mix.
HP Computers Main Competitors
- Acer
- Lenovo
- Dell
- Toshiba
HP Computers official website: www.hp.com
Product in the HP Computers Marketing Mix:
H.P. is regarded as the biggest maker of P.C.s between the years 2007 to 2013 and is currently in the second spot after Lenovo. H.P. offers a diverse product range within the computer segment, which includes
Personal Desktops –
- Compaq Presario Desktop series
- H.P. Pavilion series, including H.P. Pavilion 1200e H.P. Pavilion, a 1350y
- H.P. Slimline P.C. including H.P. Pavilion Slimline P.C. -s7300 series, H.P. Pavilion Slimline P.C. -s7500 series
- H.P. Pavilion Elite
- H.P. Pro P.C.
- H.P. Blackbird 002
Tablet Computers
- HP Stream 8
- H.P. Omni 10
- HP Slate 10 Plus
Pocket Computers
- LX series comprise HP Palmtop FX, HP 320LX, HP 95LX
- The OmniGo series comprises HP OmniGo 120, HP OmniGo 700LX
- IPAQ series includes iPAQ HW6900 IpaqH5100, IpaqH6900
- Jornada includes HP Jornada 420 Palm-size PC, HP Jornada 680 Palm-size PC
Desktop Computers
- HP 9100 Keystroke
- HP 9835 Basic
Business Desktops
- HP X-Terminal
- HP TouchSmart PC, similar to TouchSmart 300, TouchSmart IQ504
- HP Vectra
- HP Brio
- HP e-PC
Place in the HP Computers Marketing Mix:
H.P. is a multinational corporation that serves a global market with assistance from an enormous workforce of more than 50,000 employees. H.P. began its journey as the garage of a car and is now expanding its operations to most of the world’s countries. Its headquarters are in Palo Alto, California. Operational activities within The United States are directed via its center located in Harris County and Latin America via Miami-Dade County. It additionally has offices located in Medellin in Colombia in Colombia, and the European headquarters is located in Meyrin in Switzerland.
Also, read the Marketing Mix of Visa Visa Marketing MixOffice of Asia-Pacific region is located in Singapore, and its research center is situated within 20 kilometers far from Southern France. H.P. has offices in countries such as Ireland, the United Kingdom, Geneva, Tokyo, and India. H.P. can provide reliable delivery channels, including franchisees’ services and other retail outlets, to ensure that the products can be readily accessible upon demand to customers. It also has an online dais that can sell and distribute its goods via its official website and other online shopping platforms.
Price in the Marketing Mix Of HP Computers:
H.P. is a multinational corporation with estimated revenue of 138.8 billion dollars at the end of 2015. H.P. decided to adopt the cost-per-acquisition approach to expand and provide its computers to most nations in the world. It is competing with competing companies and therefore has instituted a cost-effective pricing policy to compete with its competitors. H.P. recognizes that a well-planned pricing plan can take its business far and wide, and it has implemented an equitable pricing policy that keeps prices for its products affordable and reasonable. Essential factors such as cost distribution, marketing, and competitor prices are considered when deciding on a price policy that is advantageous for both the customers and the company.
Promotions in the HP Computers Marketing Mix:
H.P. has implemented an impressive and successful marketing strategy to generate favorable brand recognition among its customers. H.P.’s official website provides pertinent and precise information about its products, current promotions, and plans for interested parties. H.P. has started a drive called “One Voice” for all its products. It is a firm believer in sponsorship deals and has also been a shirt sponsor for Tottenham Hotspur F.C., a Premier League club. It also sponsors North Melbourne Football Club, Renault F1, and BMW Williams Formula 1 team. H.P. has adopted a customer-centric method to build trust to achieve its success goals.
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