Mars Marketing Mix: Mars is an uncontrolled private company run by family members with American roots. It was established in 1911 under the leadership of its founding father, Franklin Clarence Mars, and is closely associated with Food processing. As per Forbes, the company is a privately owned largest company, and it was ranked sixth on the list of the United States.
Marketing Mix Of Mars
Marketing Mix Of Mars is brand-based. In Marketing Mix Of Mars, We will Learn About the four key elements of Marketing Mix: products, place, price, and Promotions. By paying attention to the following four components of the marketing mix, a business can maximize its chances of a product being recognized and bought by customers. We will be discussing Mars Marketing Mix. Below is the detailed Marketing Mix Of Mars.
Let’s talk about Mars Marketing Mix.
Mars Main Competitors
- Cadbury’s 5 Star
Mars official website: www.mars.com
Product in the Mars Marketing Mix:
Mars is a producer and marketer of confectionery and pet food, as well as a provider of other services related to the care of animals. Its business is divided into six divisions: Symbiosciencee drinks, Symbioscience Food, Wrigley, Chocolate, and Petcare. The company is mainly known for its confectionery products. However, it also makes non-confectionery snack foods and pet food. Its portfolio of products range comprises
For Human Consumption-
- Mars Bars
- Milky Way
- 3 Musketeers
- Ethel M
Products for Pet Consumption
- My Dog
- Nutro Products
- Pill Pockets
- Royal Chain
- James Wellbeloved
Place in the Mars Marketing Mix:
Mars is a global business with a presence across several countries, including the United States, United Kingdom, Canada, India, China, Indonesia, Germany, Australia, France, Ireland, and Japan. The company’s headquarters is in McLean, which is located in Virginia.
The company has several locations heads for its different companies, such as chocolate, within Hackettstown within New Jersey; the Petcare business has offices in Mexico, Belgium, and Brussels Life science division in Germantown, Maryland drinks located at West Chester in Pennsylvania and the food division in California. Mars has multiple manufacturing facilities across and around the United States in Kansas, New Jersey, Georgia, Illinois, Tennessee, South Carolina, Ohio, Pennsylvania, and Missouri.
Facilities in Canada at Newmarket, Bolton in Ontario, and Australia at Ballarat in Victoria. Mars has a comprehensive and solid marketing system that includes the services of retailers, wholesalers, and wholesalers as well as an approximate workforce of 75,000 workers, which means that it is easily accessible to customers through grocery stores, discount stores, and hypermarkets.
Price in the Marketing Mix Of Mars:
Mars is a multi-national corporation that has targeted all age groups from middle and upper-middle-class society who want an excellent product that melts into the mouth. It is recognized as an international name for chocolates due to its diverse product range. Price is usually based on various factors, including costs incurred as a result of manufacturing, advertising, distribution, marketing, and other factors.
It is also, to some extent, dependent on the pricing set by competitors. Mars has established an organization that considers all these elements and offers the most likely prices. It has adopted a middle and high-price strategy for its products. This method assists in maintaining its high-end quality and has also maintained affordable and reasonable prices to ensure that they do not diminish its competitive edge in these times of intense competition.
Promotions in the Mars Marketing Mix:
Mars has adopted a variety of strategies for the promotion to promote its products. The company has utilized electronic media from the start through the launch of humorous and informative ads on television. Advertisements are also displayed in magazines, newspapers, and billboards.
Recently, the company began advertising on social media platforms like Facebook and YouTube. Its most well-known taglines include “A Mars every day can help you rest, work as well as play in the same day. Mars provides energy. Mars has also recruited famous people to appear in its advertisements and boost its brand’s recognition.
International British actor Peter Elliot has been associated with the brand and was featured in commercials in 1991 in the United Kingdom. Fortune has rated it among the top firms on its list of 100 companies one would like to collaborate with. Mars is conscious of its social responsibilities and has donated money and even provided rooms to Elizabethtown College.
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