McCain Foods Marketing Mix: McCain Foods is a privately-owned company with Canadian roots. It was founded in 1957 by the brothers and founding partners Wallace McCain, Andrew McCain, Robert McCain, and Harrison McCain. McCain Foods is associated with the food industry and is involved with manufacturing and marketing frozen foods. It is among the most efficient companies managed in Canada and has earned a platinum designation to recognize its achievements and performance.
Marketing Mix Of McCain Foods
Marketing Mix Of McCain Foods is brand-based. In Marketing Mix Of McCain Foods, We will Learn About the four key elements of Marketing Mix: products, place, price, and Promotions. By paying attention to the following four components of the marketing mix, a business can maximize its chances of a product being recognized and bought by customers. We will be discussing McCain Foods Marketing Mix. Below is the detailed Marketing Mix Of McCain Foods.
Let’s talk about McCain Foods Marketing Mix.
McCain Foods Main Competitors
- Conagra Brands, Inc
- Blaine Larsen Farms, Inc
- ANS Foods Ltd
McCain Foods’ official website: www.mccain.com
Product in the McCain Foods Marketing Mix:
McCain Foods is a multi-national company, the biggest manufacturer of frozen food items. It is responsible for more than 33 percent of the market. Its product range includes McCain Wedges, McCain Micro Pizza, McCain Sweet Potato, McCain Home Roasts, Frozen Vegetables, Desserts, and ready-to-eat meals.
The primary ingredient used to make McCain Foods is a potato that provides iron, potassium, vitamin C, dietary fiber, and energy and is almost fat-free. A few of the most sought-after foods available in retail stores are as follows: The following are some of them:
- McCain Smiles
- McCain Tasti Taters
- McCain Classic Cut Fries
- McCain Extra Crispy Classic Fries
- McCain 5-Minute Fries
- McCain Steak Fries
- McCain Crinkle cut French fries
- McCain Extra Crispy Crinkle Fries
- McCain Shredded Hash Browns
- McCain BabyCakes
- McCain Seasoned Curly Fries
- McCain Seasoned Waffle Fries
- McCain Seasoned Wedges
- McCain Seasoned Crinkle Fries
- McCain Sweet Potato Crinkle Fries
- McCain Seasoned Wedges-Savory Herbs and Spices
- McCain Sweet Potato Waffle Fries
- McCain Sweet Potato Fries Sweet and Spicy
- McCain Craft Beer Battered Potatoes Thin Cut
- McCain Craft Beer Battered Ridge Cut Fries
- McCain Craft Beer Battered Thin Cut Onion Rings
- McCain Craft Beer Battered Waffle Cut Fries
Place in the McCain Foods Marketing Mix:
McCain Foods has an international presence in a variety of countries around the world and is headquartered in Florenceville, Canada. It currently has 47 manufacturing facilities spread across six continents, with products sold in over sixty countries such as Argentina, Australia, Belgium, Brazil, China, France, Germany, Mexico, India, Italy, the United States, the United Kingdom, Spain, Portugal, and Korea.
McCain Foods is a B2B organization and cannot have direct contact with consumers. Its distribution channel comprises wholesalers, suppliers, and retailers who can reach customers through hypermarkets, supermarkets, grocery stores and discount shops, and convenience stores.
Price in the Marketing Mix Of McCain Foods:
McCain Foods offers convenient food products that fit the modern lifestyle and budget. It’s tasty, nutritious, and adaptable and has been the go-to choice for everyone in every age group. McCain Foods has adopted value-added pricing to sell its products. It has kept costs reasonable to ensure that customers can purchase due to their affordability.
Brand McCain also has an incentive pricing policy that provides a variety of incentives at regular intervals, such as extra-fill packages that offer as much as 30% more products and discounts on marked-priced items. This assists in reducing costs and increasing sales by attracting both previous and new customers. This ultimately results in the gaining additional profit.
Promotions in the McCain Foods Marketing Mix:
McCain Foods has adopted above-the-line and below-the-line promotions to advertise its products. Its ad campaigns are promoted through traditional channels such as radio, television magazines, newspapers, and hoardings. The brand also uses websites and social media to promote its products. It distributes leaflets and vouchers by the door and sends an email newsletter to draw customers. McCain Foods has participated in numerous events and has made deals to boost its brand’s visibility.
They were the sponsors of All-Star family Fortunes in 2008-10 and Emmerdale in 2014. The company is conscious of its obligation to nature as well as society. McCain uses alternative energy to energy in a few factories. McCain invests its money in local and national projects and supports local charitable organizations. It has been part of a campaign encouraging people to Eat Well, Move More and Live Longer. In addition, it has introduced healthier products.
This is the Marketing Mix Of McCain Foods. Please let us know if you have additional suggestions to add.
Let us know What do you think? Did you find the article interesting?
Write about your experiences and thoughts in the comments below.