Rolex SWOT analysis – SWOT analysis of Rolex: Rolex is a name of watches designed by designers based in Switzerland which designs and produces, as well as distributes high-end watches. Its watches can be purchased under two brands that are Rolex as well as Tudor. The company was founded in 1905, by Hans Wilsdorf and Alfred Davis in London, England is number 57 on the Forbes listing of the world’s most strong brands.
The company was founded in 1903 by Wilsdorf and Davis and in 1919, the company moved its headquarters and its operations to Geneva, Switzerland. The company is associated with a variety of athletes such as Federer and frequently sponsors events that include golf, tennis yachting, racing, and yachting.
Their primary competitors are the top watch brands such as Patek Philippe, Omega, and Panerai. Rolex was the source of many groundbreaking innovations in the field of watchmaking, including the introduction of self-winding watches. According to the latest figures, the company produces about 700,000 mechanical clocks across the world. The company had an average annual income of 4.7 billion and has approximately 2800 employees.
Rolex fun facts: Known for its Hollywood pedigree, the 1968 Reference 6239 Daytona, made from stainless steel and leather, is one of the most iconic Rolex models. It sold for nearly $18 Million at the October 2017 at Phillips’ inaugural watch auction in New York City.
About Rolex – SWOT analysis of Rolex
Company: Montres Rolex SA
CEO: Jean-Frederic Dufour
Founder: Hans Wilsdorf | Alfred Davis
Year founded: 1905, London, United Kingdom
Headquarters: Geneva, Switzerland
Annual Revenue: US$5.4 billion
Profit | Net income: US$722 million
Number of employees: 30,000
Products & Services: Watches
SWOT analysis of Rolex – Rolex SWOT analysis
SWOT Analysis Of Rolex is brand-based. SWOT Analysis of Rolex evaluates the brand’s strengths, weaknesses, opportunities, and threats. Advantages and disadvantages can be attributed to internal factors while opportunities and threats can be attributed to external factors. We will be discussing Rolex’s SWOT Analysis. Below is the detailed SWOT Analysis of Rolex.
Let’s talk about Rolex’s SWOT assessment.
Strengths of Rolex – Rolex SWOT analysis
- Value-added items: The products of Rolex are famous due to their distinctness and customers invest in these watches because of their high design and quality. The high-end watches made by Rolex are expensive and are considered to be a sign of status and elegance.
- The history of the company: Rolex is a company that has a history of more than 100 years. Through the years Rolex has been a part of numerous milestones and has been a brand that has been highly innovative. The company throughout its existence has never been one to sacrifice the Four values that define the brand: high quality, performance, creativity, and security.
- Global presence: Rolex sells in many countries across the globe and their main marketplaces are distributed all over Europe, the United States of America, Asia Pacific, and the Middle East. The watch is available through most of the top retail outlets and the company also operates its own stores that are independent.
- Quality of the product high-end quality: Rolex does not sacrifice its products’ quality. The company is attentive to even the smallest details of its design. Rolex watches are made to meet or exceed your expectations. The Rolex watch is constructed in roughly 220-minute pieces, assembled manually and every aspect is carefully considered. Every assembly is put through an array of rigorous quality checks and then is tested and tested again. If a flaw is discovered, the product is repaired as well as the whole process is repeated.
- Special products: Rolex has a number of products they’ve developed to cater to each segment of customers. For instance, the Rolex Yacht-master was designed to recreate the events that typically occur on boats specifically during races, making it ideal for those who own a boat and travel regularly. Another option is Rolex Submariner a waterproof watch made specifically for divers. It can be used to conquer depths of 100-300 meters.
- The Product Development Process: Rolex has a sound product development plan and its motto is to constantly improve existing products. They also launch new products regularly in line with trends of the market.
Weaknesses of Rolex – SWOT Analysis Of Rolex
- Prices: This is the price that is offered by Rolex is in line with the design of each watch. The company doesn’t evaluate the cost against their counterparts nor do they use an unassailable price policy. This results in their pricing being above the industry average and restricts its customers’ choices to the top segment.
- Management of images: Just similar to other brands that compete in the luxury market, Rolex also has to maintain its image in a consistent manner. It is a requirement that means that the brand must be aware of every aspect of the strategy for marketing and make sure that it’s consistent with the ideals of luxury.
- Market segmentation: Rolex watches are expensive and are therefore not affordable for most of the client base, which means that businesses have to be more dependent on the value of volume in their revenue.
Opportunities of Rolex – Rolex SWOT analysis
- Changes in customer preferences: Customers are having more and more money to spend, as a majority of families have double income. Furthermore, numerous customers are now choosing to purchase top brands to put themselves as part of a higher social stratum.
Threats of Rolex – SWOT analysis of Rolex
- Contest: The major rivals for Rolex is Tissot, Patek Philippe, Omega, and Panerai.
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