SWOT Analysis of Huawei – Huawei SWOT Analysis: Huawei is a Chinese multinational technology company that was set in 1987. Its headquarters is located in Shenzhen, China. Huawei is a company that makes consumer electronics, mobile phone network equipment, as well as telecom equipment. It produces a range of products such as smartphones, fixed and mobile broadband networks tablets computers dockers, multimedia technologies Harmony OS, and Smart TV.
At first, Huawei focused its manufacturing on phone switches. However, throughout the years, the company has grown its business to include a range of activities including the creation of Telecommunication networks, offering companies with equipment, as well as offering operational and consulting services.
The company had around 194,000 employees at the end of the year. Huawei has offered its products and services to more than 170 countries around the globe. Huawei aims to be everyone with a digital business and hopes to continue making the world a better place.
This brand is used by around 3 billion people across the globe.
Huawei fun facts: Huawei has partnered with approximately 80% of the world’s top telecommunications companies.
About Huawei – SWOT analysis of Huawei
Company: Huawei Technologies Co., Ltd.
CEO: Ren Zhengfei
Founder: Ren Zhengfei
Year founded: 15 September 1987, Shenzhen, China
Headquarters: Shenzhen, China
Annual Revenue: CNY¥891.4 Billion
Profit | Net income: CNY¥64.6 Billion
Number of employees: 197,000
Products & Services: Mobile and fixed broadband networks Consultancy and managed services | Multimedia technology | Smartphones | Tablet | Computers | Dongles | Smart TV | Harmony OS EMUI
Competitors: Samsung Electronics | Apple | Sony | Nokia | HTC | Lenovo | ZTE | Xiaomi | Juniper Networks | Arista Networks | VMware | Dell Technologies | Ruijie | Cisco | H3C | Motorola
SWOT analysis of Huawei – Huawei SWOT analysis
SWOT Analysis Of Huawei is brand-based. SWOT Analysis of Huawei evaluates the brand’s strengths, weaknesses, opportunities, and threats. Advantages and disadvantages can be attributed to internal factors while opportunities and threats can be attributed to external factors. We will be discussing Huawei’s SWOT Analysis. Below is the detailed SWOT Analysis of Huawei.
Let’s talk about Huawei’s SWOT assessment.
Strengths of Huawei – Huawei SWOT analysis
1. Large Product Portfolio
One of the advantages of Huawei is its broad portfolio of product collections. Huawei is experiencing the fastest growth in the production of large varieties of smartphones. Huawei is among the top three brands in smartphone production and is among the top two brands in the global marketplace for smartphones. Each year, the quantity of smartphones sold keeps growing.
Since the company has a more popular smartphone each year, this is evident in the higher profit. In addition to smartphones, the firm also manufactures different products such as fixed and mobile broadband networks tablets and dockers, multimedia technologies Harmony OS, and Smart TV.
The entire range of products and services is designed for businesses and consumers as users too. Huawei’s entire operation is split into three distinct segments. These are consumer business, enterprise, and carrier.
2. Innovation in Technology
Another strength of the firm is its innovativeness in the field of technology. Since its beginning, the business has maintained an emphasis on research and development. Each year, the company invests significant money into development and research advancement.
Every year, the number is increasing, and consequently, numerous new technologies are popping out of the Huawei brand. With its commitment to the development of research, Huawei is a top company in the world of smartphones and 5G technology is also a major part of it.
It also makes a huge amount of money in Artificial Intelligence technology and anticipates the possibility of a rapid increase. Since there is always some sort of advancement in technology, it believes that it will grow faster in the international market.
3. Top Positions in the Smartphone Market
Being a leader in the world of smartphones, Huawei produces and sells several handsets to customers. This is its main revenue source. The smartphones that are sold under the company have increased and, consequently, the revenues are increasing as well.
Huawei ranks as the 2nd largest company in the world of smartphones just behind Apple. For the year 2018, the company’s smartphone sales turn around two million.
Although the phones of Huawei are equipped with cutting-edge technology and excellent cameras, the cost is affordable and as a result, their market share grew to a very high degree.
4. International Presence
The brand has an impressive global reach and this is a major advantage that the name has. In the past, the company has expanded across the globe, resulting in excellent revenue, market share, and a thriving customer base.
As a Chinese company, Huawei has its business operations across over 170 countries and collaborates with a variety of large networks of suppliers, distributors, as well as business associates from different regions of the globe.
5. Competitive Pricing
Another advantage that the company has is the brand’s affordable pricing. This is a major reason why the brand can gain popularity and grow quicker. The brand follows a well-planned plan that is focused on lower costs and better quality.
This has led to the company being a major player in the global smartphone market, which has led to an increase in its revenues. The company offers a variety of products that are affordable and is targeted at all economic categories of consumers.
6. Customer Value
Huawei is partners with many associations to provide network solutions and products that are easy, smart ingenious, reliable, and safe.
The brand also provides ICT capabilities for customers in the enterprise and offers them a range of solutions that are safe reliable, innovative, and innovative. The brand utilizes various innovations in its smart devices to enhance users’ digital experience.
7. Secure and Stable Network Operations
The most important priorities of the company were always-on security and privacy. Huawei is always a believer in the effectiveness of honesty and transparency.
Huawei is constantly determined to improve the capabilities of its software engineers and business continuity capabilities while expanding the number of networks. Huawei has worked for over 30 years with carriers to build over 1500 networks across more than 170 countries.
In a systematic manner, it has attempted to connect more than three billion people from all over the globe. Even with this massive network, the company aims to ensure that it is on the right path to security.
Weaknesses of Huawei – SWOT Analysis Of Huawei
1. Many controversies
The brand has faced numerous controversies since its inception and this is a major problem in the name. The brand also has a bad image on the international market. In addition to the controversy surrounding spying, there are many others who have tainted Huawei’s image in a variety of Western countries, and mainly within the US.
This could be on the rivalry between US and China and the close ties between China’s Chinese authorities and Huawei. At the present, Huawei’s image is seen as a huge negative for the brand.
Additionally, the company has been accused of using its resources to carry out the purpose of espionage. Because it has lost AT&T assistance in the US the brand is now losing support from other US partners too.
2. Weak US Market US
The most popular smartphone market is in the US and Huawei isn’t doing properly within its position in the US market. This is a huge flaw for the company, with the US being the largest smartphone market and Huawei is unable to make itself a part of that.
The people of the US generally avoid buying Huawei phones. While the company has had to face investigation over a variety of concerns within various countries like the US, Canada, and Britain however, the brand doesn’t seem to be very popular in these areas. As the days go by Huawei’s presence in the US market continues to decline within its home market of the United States.
Additionally, it is believed that the US government is determined to make sure that the brand does not prosper in the US market.
3. Insufficient Capital
Huawei is always faced with the possibility of a cash deficit. In comparison to other top brands around the world, Huawei’s capitalization is smaller. Huawei is able to use very little capital for its business. This is why they have to be extremely cautious when designing the business operations.
In addition, due to its financial situation, the company has very little to invest in marketing and marketing. To ensure that the brand is accessible the company should invest substantial sums in advertising or marketing. This is a major flaw in the company.
4. Weak Brand
Since Huawei has the least capital, it doesn’t have a slick image of its brand. It is lacking marketing for the brand and as a result, it’s an unreliable brand.
While the brand has an excellent image in a small number of countries, it has lesser recognition in the most prestigious countries. As a brand that is weak in terms of impacting the brand’s image, this is an enormous weakness to the name.
Opportunities of Huawei – Huawei SWOT analysis
1. AI as well as 5G Technologies
Huawei has discovered a variety of potential with its research and development. Being a major player in the mobile industry Huawei has also witnessed a major benefit in the field of 5G technology.
The company should concentrate more on AI as well as 5G technology and it has been successful in introducing 5G tech. Both technology AI and 5G can be profitable and can be used by any smartphone company.
The company also is looking for opportunities to get involved in these kinds of technologies.
While Huawei is a reputable company in the field of technology, however, the company’s business model for marketing is less effective when compared to its rival. Instead of implementing an effective marketing strategy and uniform branding, the brand has relied on the company’s price plan and quality of products to expand its client base and market share.
Being a leader in the field of technology, it should have a solid marketing plan in place. It is vital to its business plan. It must focus on a marketing plan to improve its reputation for its brand.
3. Retail Chain
On an international scale, Huawei utilizes the internet as one of its channels to sell its products. Presently, Huawei has created an excellent position and anticipates further opportunities to grow its footprint globally through efforts to build a retail chain of its own.
Alongside marketing, the business should be able to drive sales and build customers’ loyalty.
Threats of Huawei – SWOT analysis of Huawei
The smartphone market has faced lots of competition in the past and continues to grow rapidly. Since the company is acknowledged as an elite company in the world of smartphones but it faces many rivals from various international brands and Chinese brands, too.
Its competitors include Apple, Xiaomi, Samsung, etc. Therefore, the presence of many competitors in the smartphone market can pose a major risk for Samsung.
2. The Pressures of Regulation
A number of political and regulatory pressures are now posing an imminent threat to the technology giants around the world. Huawei’s global business Huawei is in danger due to the political pressures as well as the trade war between the US and China. China with the US.
It’s not just in the US that Huawei faces challenges, but also in other important markets such as Canada, Britain, and Japan. Huawei is subject to intense political pressure and this poses a major danger to its growth. This will severely restrict the global business of Huawei.
3. Trade Pressures
There have always been traded frictions and tensions in the relationship in past between China as well as the US which is a major problem for the company’s brand. This is because of the fact that there is a relationship between the tech firm is in with the Chinese government. This poses a risk for the company.
You May Also Like:
- SWOT analysis of Hair & Care
- Fiama Di Wills SWOT analysis
- SWOT analysis of Sensodyne
- SWOT analysis of Revlon
- Swot analysis of Air France
Overview Template of Huawei SWOT analysis
Huawei has risen to prominence on the international scene in a shorter period of time. In recent times the company has diversified its smartphone market. With the growth of smartphones, this brand has seen an increase in sales.
Its assessment of the SWOT of Huawei that is discussed in the article revealed the advantages of the brand which are derived from its vast product line, innovative technology, its leading position in the world of smartphones, international reach, keeping affordable prices with a great value-for-money customer, and offering reliable and secure networks.
Its weaknesses can be seen in its numerous controversies, lack of position in the US with less capital, and an unproven brand. It is able to see a huge potential to enter AI and 5G technology and focus on marketing, and also has an established retail chain.
The threat to it comes from competition in the smartphone industry and other regulatory pressures and trade tensions within the US.
This is the SWOT analysis of Huawei. Please let us know if you have additional suggestions to add.
Let us know What do you think? Did you find the article interesting?
Write about your experiences and thoughts in the comments below.