SWOT Analysis of Prime Video

SWOT Analysis of Prime Video – Prime Video SWOT Analysis: Prime Video is also marketed as Amazon Prime Video. It is a well-known American online video-on Demand service developed, maintained as well maintained by Amazon. It offers a variety of television shows and films for rental or purchase. It’s like other streaming services available online. It lets you stream on-demand movies as well as a wide range of TV shows on your web browser, or on your TV with a game console or via a mobile application.

It also offers unique TV shows and films. The variety of Prime Video content runs TV films and shows as well as for Prime Video Channels subscriptions, the top networks such as CBS All along with HBO have access to. Subscribers to these networks do not require separate cable connections or other applications.

Prime Video is a collection of Amazon Studios’ unique content and includes licensed acquisitions too. In a number of countries, such as Germany, the US, Germany, and the UK Prime Video is accessible through a video-only subscription and also. It is a complete Prime subscription. However, it is not available in certain countries such as Italy, France, Canada, India, Australia, and others. Prime Video can be accessed exclusively through this Prime Video website.

Prime Video was launched during the year 2006 and has its headquarters in Washington, United States. Since its beginning, Prime Video’s service grew by expanding its library, and also integrating its Prime Video membership along with Prime. Prime expansion.

Prime Video fun facts: Over the past two years, Amazon Prime membership has nearly doubled. As of April of 2017, there was a reported 80 million Prime members just in the U.S., which is a whopping 64 percent of American households. In March 2015, there were a little more than 40 million Prime members. 

About Prime Video – SWOT analysis of Prime Video

SWOT analysis of Prime Video

[wp-svg-icons icon=”office” wrap=”I”] Company : Amazon Prime Video

[wp-svg-icons icon=”user” wrap=”I”] CEO: Andy Jassy

[wp-svg-icons icon=”user” wrap=”I”] Founder: Jeff Bezos

[wp-svg-icons icon=”calendar” wrap=”I”] Year founded: September 7, 2006

[wp-svg-icons icon=”location-2″ wrap=”I”] Headquarters: Seattle, WA 98109-5210, U.S.A.

[wp-svg-icons icon=”stats” wrap=”I”] Annual Revenue: US$25.21 billion

[wp-svg-icons icon=”bars” wrap=”i”] Profit | Net income: US$11.58 billion

[wp-svg-icons icon=”users” wrap=”I”] Number of employees : 500,000

[wp-svg-icons icon=”pie” wrap=”i”] Products & Services: Film production | Film distribution | Television production | Television Distribution

[wp-svg-icons icon=”globe” wrap=”I”] Website: www.primevideo.com

Prime Video Competitors

[wp-svg-icons icon=”pacman” wrap=”I”] Competitors: Netflix | Imdb | Youtube | Hulu | Disney Plus | Voot

SWOT analysis of Prime Video – Prime Video SWOT analysis

SWOT analysis of Prime Video

SWOT Analysis Of Prime Video is brand-based. SWOT Analysis of Prime Video evaluates the brand’s strengths, weaknesses, opportunities, and threats. Advantages and disadvantages can be attributed to internal factors while opportunities and threats can be attributed to external factors. We will be discussing Prime Video’s SWOT Analysis. Below is the detailed SWOT Analysis of Prime Video.

Let’s discuss Prime Video’s SWOT review on Prime Video.

Strengths of Prime Video – Prime Video SWOT analysis

1. Great Entertainment

Prime Video is a great entertainment platform. Users are drawn to watching entertainment shows after a busy day. If you’re those who are Prime subscriber you can enjoy the exclusive Amazon exclusives as well as regional films and Blockbuster Bollywood films and numerous others. The fact that it is a top entertainment platform is a major feature of the company.

2. Numerous Benefits

Prime Video offers many benefits in one membership. At present, Prime membership includes ad-free music, unlimited free delivery, and speedy delivery of just a handful of items. Prime membership also grants access to numerous offers and discounts.

3. Watch Anywhere

Prime Video provides the flexibility to view films or shows anywhere, either via the internet or its Prime Video app available on any device. This is a further advantage for the brand since those with memberships will be able to watch the shows anywhere and on any device.

4. Watch Offline

Prime Video members also have the option of downloading the video and storing it on their devices. Members can then access it at any time they like.

5. Data Saver

Another strength of the brand is as it regulates data usage during downloading and watching movies on specific devices, such as tablets or phones. This is an enormous positive for the brand since it will not use a lot of the internet usage data of users.

6. Family Friendship

The platform is very family-friendly because it is easy to navigate parental controls as well as dedicated kids’ pages. This means that kids can have safe and free entertainment for themselves. Popular kids’ programs like Powerpuff Girls, Peppa Pic, Chhota Bheem, etc. are readily available for these programs.

7. Awards

Prime Video has received awards in the Broadcaster category of the Year associated with the Diversity of Media Awards during the year 2017. The ability to win awards is one of the main strengths of the company’s image.

8. Global Reach

Prime Video includes diversity and is available around the globe to stream and play content that is compatible with a variety of different cultures and interests.

Weaknesses of Prime VideoSWOT Analysis Of Prime Video

1. Original Content Promotion

Prime Video lacks original content promotion on social media platforms. Most of the time, growing awareness of the brand on every merchandise and its sales is usually carried out through Facebook and other social platforms.

2. Main Interface

Prime Video’s interface is complicated. It’s also not as user-friendly as the other streaming service brand. This is a problem for the brand because it’s lacking in terms of user experience as well as simplicity and storytelling.

Opportunities of Prime Video – Prime Video SWOT analysis

1. Third-party Entry Points

Prime Video sees a significant potential through the third-party entry points to watch their content on similar devices such as smart TVs and projectors. Presently, a lot of smart TVs support Prime Video and streaming devices too. They should also explore additional sources of entry.

2. More Subscribers

Prime Video should increase its customers to ensure that it has more chances to reach more. As the trend currently is streaming online and cutting back on cable, there is a huge chance for Prime Video to increase its number of subscribers.

A lot of people in the US utilize Prime Video; it should be considered expanding to other countries.

3. Allow 5G

The use of the 5G technology allows for higher speeds. It reveals the bandwidth of each connection as well as the speed at which data is transmitted.

Prime Video has an opportunity to increase the quality of streaming as well as cell phone usage to meet the needs of those who have busy schedules. The use of 5G technology will mean there is no waiting and buffering.

Threats of Prime Video – SWOT analysis of Prime Video

1. Competitors

Prime Video has the most serious threat from its rivals. There are many competitions including Netflix, DirectTV, Hulu, and many more. The new streaming technology is threatening Prime Video and increasing its competitiveness.

2. Free streaming

Prime Video also sees a risk for streaming services that use pirating services. This could lead to a decrease in the number of subscribers it has.

In the present scenario, where the global economy is in a slump and consumers are spending restricted, and when Prime Video services are included within the subscriptions, they will easily encourage downloads of the video content.

3. Regulations

Prime Video faces many rules and legal issues in the tech industry which threatens the reputation of the company. Prime Video is currently restricted from usage in a few countries, which could affect its customers and impact its potential growth.

You May Also Like:

Overview Template of Prime Video SWOT analysis

Prime Video SWOT analysis


The SWOT analysis of Prime Video mentioned in this article has highlighted the main strengths of the brand that come up from its great entertainment content, having many benefits for the subscribers, be the ability to watch anywhere and offline, enabling data saver for subscribers, being family-friendly, recipient of awards, and having a global reach.

Its weakness is seen in the lack of original content promotion and a messy user interface. Its opportunities are seen in having many entry points from the third party, increasing its subscribers, and enabling 5G for its streaming service.

It sees threats from its competitors, piracy issues, and various regulations.

This is the SWOT analysis of Prime Video. Please let us know if you have additional suggestions to add.

[wp-svg-icons icon=”bubbles” wrap=”i”] Let us know What do you think? Did you find the article interesting?

Write about your experiences and thoughts in the comments below.