Best Buy SWOT Analysis

Best Buy SWOT Analysis – SWOT Analysis Of Best Buy: Best Buy is a popular American multinational retail company founded in the year 1966. It is situated in Minnesota, United States. Best Buy started as a store that sold audio-related products, called Sound of Music by Richard M Schulze and James.

In 1983, the company was rebranded under the present name placing a greater focus on consumer electronics. The company offers consumer electronics and other products which include video games mobile phones, software, music systems car stereos, as well as video cameras.

The company is under the Geek Squad brand, Best Buy provides various computer repairs, warranty services, and various other plans. The company also offers an online community of forums for customers to talk about their experience with the product and ask questions of other customers or experts on the product.

Let’s discuss the SWOT analysis of Best Buy.

Best Buy fun facts: From 1966 to 1983, the company was known as Sound of Music. Yep, like the movie.

About Best Buy – SWOT analysis of Best Buy

SWOT analysis of Best Buy

[wp-svg-icons icon=”office” wrap=”I”] Company: Best Buy Co., Inc.

[wp-svg-icons icon=”user” wrap=”I”] CEO: Corie Sue Barry

[wp-svg-icons icon=”user” wrap=”I”] Founder: Richard M. Schulze

[wp-svg-icons icon=”calendar” wrap=”I”] Year founded: 1996

[wp-svg-icons icon=”location-2″ wrap=”I”] Headquarters: Richfield, Minnesota, United States

[wp-svg-icons icon=”stats” wrap=”I”] Annual Revenue: USD$43.6 Billion

[wp-svg-icons icon=”bars” wrap=”i”] Profit | Net income: USD$1.5 Billion

[wp-svg-icons icon=”users” wrap=”I”] Number of employees: 1,25,000

[wp-svg-icons icon=”pie” wrap=”i”] Products & Services: Consumer Electronics | Best Buy Mobile | Geek Squad | Magnolia Audio Video | Napster | Pacific Kitchen & Home | Best Buy Express | Repair Services | Warranty Service | Service Plans

[wp-svg-icons icon=”globe” wrap=”I”] Website:

Best Buy Competitors

[wp-svg-icons icon=”pacman” wrap=”I”] Competitors: Amazon | Walmart | Target | Sears | eBay | Lowe’s | Costco | Staples | Office Depot | Home Depot | Kmart | Aldi

SWOT analysis of Best BuyBest Buy SWOT analysis

SWOT analysis of Best Buy

SWOT Analysis Of Best Buy is brand-based. SWOT Analysis of Best Buy evaluates the brand’s strengths, weaknesses, opportunities, and threats. Advantages and disadvantages can be attributed to internal factors while opportunities and threats can be attributed to external factors. We will be discussing Best Buy’s SWOT Analysis. Below is the detailed SWOT Analysis of Best Buy.

Let’s talk about Best Buy’s SWOT assessment.

Strengths of Best BuyBest Buy SWOT analysis

Market leader: Best Buy is the market leader in the electronic sector. The company has extended its operations to a variety of countries, including Mexico, China, and Canada through several acquisitions. The company is home to around 1400 stores.

The brand’s loyalty and its reputation: The Most Popular Buy has been a major obstacle to the rise of the internet-based shopping huge as well as other platforms online. The brand is a top-rated brand for a lot of Americans. It guarantees it is Best Buy is among the most popular destinations for shoppers seeking any kind of electronic whether small or large.

High reachability to customers platform is highly accessible to customers: Best Buy is able to reach a lot of customers through the internet and online media. It has loyal as well as loyal customers that provide an important positive boost for the company.

Large product range: Huge product line Best Buy has a wide selection of products in consumer durables and also its own brands of products. A few that are their brand names include Dynex, Rocketfish, Insignia, Modal, Init, Pacific Sales, and Magnolia Home Theatre.

Services plan: The company has an outstanding service plan for customers.

The warranty policy: Best Buy’s products have an excellent warranty policy.

Weaknesses of Best BuySWOT Analysis Of Best Buy

The brand is not well-known outside of the USA: Best Buy brand isn’t so widely known outside of the USA. This is a major flaw to Best Buy as its products are only popular in and within the USA.

A high level of competition: The Company faces a tough battle in the category of consumer durables.

Reduced price: The price reductions of the merchandise from Best Buy has placed a great deal of financial stress on the finances of the business.

Controversy: In 2000, two customers from Florida filed a complaint against the company, claiming fraudulent business practices. The case was based on the selling of extended warranties or service plans. The company had to pay a fine for its wrongful conduct.

Opportunities of Best Buy – Best Buy SWOT analysis

Media online: Best Buy by having its presence in the media online has brought in more customers. This creates a massive chance for the business to market its products to a broad spectrum of clients.

Global visibility: The Company is able to enter emerging economies to ensure that it is prominent on the global market.

Additional stores: The store Best Buy can increase its chances of opening stores in remote areas in Canada in addition to the US. This could provide a chance to boost sales.

New and exciting technological advancement: By having new technologies introduced into phones, TVs LCD, LED as well as other devices that use electronic technology, companies can create more products and then sell them to increase their revenues.

The need for electronic devices: A majority of electronic devices are a necessity for each person and are needed in greater amounts.

Threats of Best Buy – SWOT analysis of Best Buy

The online market is tough: The competition online is not easy. There are many businesses selling their goods on websites like Walmart. This poses a significant danger at Best Buy as they should come up with ways to draw customers to their website.

Auction websites: Another major threat against Best Buy are the rising number of auction websites. If a customer can purchase products for sale at an affordable price through auction sites, they’ll prefer the products.

Changes in the government’s policies: The numerous changes to government policies could affect the operations of a business.

Electronics that are sold within the US: The numerous electronic devices that are sold in the US are able to offer massive discounts and discounts. This kind of increased competition can lead to price reductions for the business which poses a significant danger to the potential revenue growth.

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Overview Template of Best Buy SWOT analysis

SWOT analysis of Best Buy


Best Buy has become a strong pillar for retail outlets across the globe. They withstood all types of obstacles, from the great depression of the stock market to survive the rise of E-Commerce which has shut down a lot of retail stores. They have a great potential for success and the advancements in technology have opened new doors for the brand. Its major strength lies in customer service and customer satisfaction and the availability of stores in just specific countries is a great weakness for Best Buy.

When Best Buy ups its digital marketing strategies, it will gain not only from its cost-effectiveness, but will also reach a larger audience than normal via various channels such as SEO, emailing content marketing, and social media marketing. 

This is the SWOT analysis of Best Buy. Please let us know if you have additional suggestions to add.

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