Fanta SWOT Analysis

Fanta SWOT Analysis – SWOT Analysis of Fanta: Fanta the brand is a carbonated beverage with a fruit flavor that was developed by The Coca-Cola Company and marketed across the world. There are over 100 flavors available worldwide. The Fanta drink was developed as a coke alternative during Nazi Germany below a World War II embargo on trade for Coca-Cola ingredients in 1940.

Fanta originates directly from the German word “fantasy” which means imagination. Fanta was the second drink manufactured by Coca-Cola The first was the original Coca-Cola.

The second-oldest brand in the brand portfolio is the world-famous beverage company Coca-Cola, which was introduced in 1940. It is also the second-largest Coca-Cola brand outside of the USA. The brand’s fruity flavor Fanta made it so famous that it is now consumed over 130 million times each day Fanta Orange flavor.

The journey began in Germany when it became difficult for Coca-Cola Syrup to be imported into Nazi Germany during World War II.

Fanta fun facts: The advertisement of Fanta is bold and upbeat. A group of young female models called the Fantanas was featured on an ad of Fanta in United States. Each member of the group represents a different flavor of Fanta.

About Fanta – SWOT analysis of Fanta

Fanta SWOT Analysis

[wp-svg-icons icon=”office” wrap=”I”] Company : The Coca-Cola Company

[wp-svg-icons icon=”user” wrap=”I”] CEO: Abhinav Parmar

[wp-svg-icons icon=”user” wrap=”I”] Founder: The Coca-Cola Company

[wp-svg-icons icon=”calendar” wrap=”I”] Year founded: 2000

[wp-svg-icons icon=”location-2″ wrap=”I”] Headquarters: European and Asian countries

[wp-svg-icons icon=”stats” wrap=”I”] Annual Revenue: INR₹160 Billion

[wp-svg-icons icon=”bars” wrap=”i”] Profit | Net income: INR₹37 Billion

[wp-svg-icons icon=”users” wrap=”I”] Number of employees : 3500


[wp-svg-icons icon=”globe” wrap=”I”] Website:

Fanta Competitors

[wp-svg-icons icon=”pacman” wrap=”I”] Competitors: Mirinda | Minute Maid

SWOT analysis of FantaFanta SWOT analysis

Fanta SWOT Analysis

SWOT Analysis Of Fanta is brand-based. SWOT Analysis of Fanta evaluates the brand’s strengths, weaknesses, opportunities, and threats. Advantages and disadvantages can be attributed to internal factors while opportunities and threats can be attributed to external factors. We will be discussing Fanta’s SWOT Analysis. Below is the detailed SWOT Analysis of Fanta.

Let’s talk about Fanta’s SWOT assessment.

Strengths of FantaFanta SWOT analysis

Strong brand parent

Fanta is the flagship product of Non-Cola Coca-Cola The company has an advantage over its competitors in terms of operations, Cost manipulation, Brand portfolio, channel advertising, Collaborative Client relationships, and market penetration.

The solid parent brand offers Fanta an advantage over other drinks with fruit in them.

Variety Flavor

Fanta is the second most popular brand from the Coca-Cola Company and is enjoyed by more than 130 million people every day around the globe. The fans love the flavor so enough that there are currently 90 distinct flavors that are available worldwide.

It was introduced on the Irish island in Ireland in 1963. Additionally, it is available as a low-calorie version, Fanta Orange Zero. The primary flavor is orange, and Fanta can be found in more than 100 flavors and 180 marketplaces.

Branding and advertising

Fanta created a major celebration in 2017 thanks to updated visual brand identity, new bottles, brand new content created with younger people, and brand new recipes for certain markets.

What better way to showcase this change than to present an event that focuses on the brand’s history as well as its future? Fanta The event was designed to be an experience that was multi-sensory and lively which brought us back to the history of Fanta and also highlighted the direction we’re heading and the ways we’re working together to create and communicate Fanta’s innovative ideas by engaging young people.

A favorite among young people

The public is usually connected to mobile, social, and digital outlets. Music and games are a major part of their lives. The connection young people have with Fanta as well as the logo and the product is very thrilling.

Fanta will stay in touch with the young by focusing on the fun aspect of technological advancements as well as concentrating on young people having fun with their peers.

Markets to come

Fanta has developed expertise in entering new markets and is performing efficiently. The expansion has enabled the business to generate new revenue streams and diversify the economic cycle risk within the markets that which it operates.

Weaknesses of FantaSWOT Analysis Of Fanta

The mindset of the user

Soda sales have decreased over the last seven years, but the rate of decline has increased since the year 2011. For a better understanding, the sales of carbonated smooth drinks increased by three percentage points annually in the U.S.

The growing amount of people who are fitness conscious turn into different drinks giving the impression that they are more healthy. Within the soft drinks, category six out of 10 top brands dropped volume. Overall the sales of carbonated smooth drinks declined by 2 percent in 2018.

Demand Forecasting

Fanta isn’t very good in product demands prediction which results in a higher percentage of missed opportunities when compared with its rivals.

One reason, why the stock is priced high when compared to its peers is because Fanta isn’t great at forecasting demand because of this, they keep more stock in channels as well as inside the company. as well as in-house.

Opportunities of Fanta – Fanta SWOT analysis

New product range

The refreshing fruity flavor that comes from Fanta Orange makes it a very popular drink. It’s made of 5 percent juice, and in 2007 they also changed the recipe. This means that it’s now made up of 33% less sugar than the original version.

There are over 90 varieties of Fanta across the globe including within Great, Britain people can take pleasure in Fanta Lemon and plenty of other flavors. The bright orange taste that is Fanta Orange Zero lets people relish the fresh Fanta taste with no calories. Fanta has always been exciting, vibrant, and bold but now they are making it even more distinctive and natural.

Brand redesign

Fanta is a favorite among kids. Fanta now comes with a more sophisticated appearance with a brand new logo, images, and color palette. It’s available in a variety of bold, vibrant images featuring stunning images and various amusing simple slogans that appeal to children.

A fascinating aspect is that the logo’s new design is designed in a unique way. It’s designed to minimize the use of paper and create a virtual logo that reflects the spontaneity and movement of the logo and also to enjoy the fresh Fanta method.

Threats of Fanta – SWOT analysis of Fanta


Pepsi is Coca Cola main rival within the category of soft drinks drink. Some time ago due to the decline in sales the company decided to revamp its products and the regular recipe was changed to “Regular” and this one with no sugar “Max”.

Furthermore, it aims to target an older audience, Coca-Cola is aiming at a younger group of customers. Coca-Cola offers Fanta Green Mango, a carbonated beverage that contains 10.Four percent fruit in it. Rival PepsiCo Holdings India Pvt. Ltd offers Nimbooz Masala which is a juice-based completely (five percent lemon juice) aerated drink.

When Coca-Cola began piloting Fanta Green Mango approximately 12 months following Modi’s speech. PepsiCo was the first to launch Nimbooz Masala Soda across the country in 2015.


Fanta hasn’t been able to overcome the issues posed by new players in the sector which has resulted in a tiny percentage of the market in small-scale categories. Fanta must develop an internal feedback mechanism that receives direct feedback from sales personnel on the ground in order to overcome the issues.

Moving the mindset

FSSAI has informed that drinks with fruit juice contain less than 10%, but not less than 5 percent, and 2.5 percent in the cases of lemon or lime must be referred to as carbonated drinks that contain fruit juice, however, it was a lot higher than what the business wanted to see.

Indian Beverages Association had requested the regulator to reduce the content of fruit juice threshold for carbonated drinks, from 10 (minimal) to a few % (minimal) to a couple of percent. Companies are waiting for specific guidelines.

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Although the challenges that are facing Fanta are numerous, the company has a chance for a bright future. 

The company’s size as well as its leverage and financial resources the potential to make use of lucrative acquisition goals. 

Furthermore, the brand’s popularity and fan base ensure that it’ll remain an elite beverage supplier in the future. 

Coca-Cola’s huge distribution network should ensure greater volumes in the future and success in rapidly growing markets. 

Overall, investors who are conservative and looking for a reliable source of income as well as a little capital gains risk might consider giving the Fanta a glance.

This is the SWOT analysis of Fanta. Please let us know if you have additional suggestions to add.

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