SWOT Analysis of Swiggy – Swiggy SWOT Analysis: Swiggy is a well-known food delivery and online ordering platform. It was launched in 2014 and is located in Bangalore, India. The company is headquartered in Bangalore and is located in more than 300 towns across India.
The year 2019 was a busy one for Swiggy. Swiggy has increased its business operations to broad product delivery under the name of the brand names of Swiggy stores.
It also launched an immediate pickup and drop service known as Swiggy Go. This service picks up or drops various items, including laundry, documents, or parcel deliveries to customers who are retail or business customers.
Swiggy fun facts: It has been a full five years since Swiggy has been launched, and as per Swiggy, they have come a long way. 5,11,45,09,008 km has been traveled by Swiggy’s delivery executives in the last five years of delivery.
About Swiggy – SWOT analysis of Swiggy
Company: Bundl Technologies Private Limited
CEO: Sriharsha Majety
Founder: Sriharsha Majety | Rahul Jaimini | Nandan Reddy
Year founded: July 2014
Annual Revenue: INR2,145 crore
Profit | Net income: INR1,314 crore
Number of employees: 11086
Products & Services: Indian food delivery service | Food delivery | Online grocery | Courier
SWOT analysis of Swiggy – Swiggy SWOT analysis
SWOT Analysis Of Swiggy is brand-based. SWOT Analysis of Swiggy evaluates the brand’s strengths, weaknesses, opportunities, and threats. Advantages and disadvantages can be attributed to internal factors while opportunities and threats can be attributed to external factors. We will be discussing Swiggy’s SWOT Analysis. Below is the detailed SWOT Analysis of Swiggy.
Let’s discuss the SWOT analysis of Swiggy.
Strengths of Swiggy – Swiggy SWOT analysis
1. Rapid Delivery
Swiggy is well-known for its fast delivery service. The platform’s technology is designed so that it takes orders from clients based on its area of operation, and food is delivered from the nearest hotel to the patrons.
Customers would be offered hotels near them on their network. In this model, Swiggy can process orders of every customer.
2. A nice User Interface
To make it easy for customers to see their orders, Swiggy has maintained an impressive interface for customers to place their orders. Its user interface is well organized in a manner that hotels are listed as well as the menu and rates are visible when you click on the hotel.
When customers select their restaurant and hotel their pay-pal gateways are also straightforward and all discounts for which customers are eligible are highlighted. It then goes through the payment process and the transaction will be completed. After the order has been processed the customer can see the status of their orders.
3. Employers with a formal training
The advantage of the company is its skilled employees. The front – and back-end staff are well-trained and can provide the services to customers.
4. A Wide Variety
Another advantage that the company has is its vast range of restaurants. It offers a variety of restaurants in the vicinity location, and also has an extensive menu of food options available. It also shows the eateries that are based on your preferences, including vegetarian or not.
5. Neat Packaging
Swiggy provides food to its customers using an attractive package. The hygiene aspect is maintained.
Weaknesses of Swiggy – SWOT Analysis Of Swiggy
1. Targets Zonal Restaurants
Swiggy can take orders exclusive to restaurants that are within the area of customers. Many competitors expand the demand of customers and extend to include more restaurants.
2. An increase in the brand name
Presently Swiggy’s brand recognition is not as high as its competitors, and the company must be more attentive to its branding. Swiggy needs to develop a better marketing strategy to create the best image for its brand.
3. Delivery Costs
The company is charged shipping and delivery charges from the buyer, which means that the total amount due to the purchase will rise. This is a huge problem for the brand as certain customers may be hesitant to place an order on the platform due to the possibility of additional fees.
Opportunities of Swiggy – Swiggy SWOT analysis
1. The inventor behind this Idea
Swiggy has been the initial online platform to offer food delivery. It was also the first company to bring this service to consumers in the marketplace. They have demonstrated new ways for food delivery and can see many opportunities to service customers.
2. A booming market
Swiggy believes there is huge potential within the marketplace, as there are numerous potential customers. They have a lot of customers and they are expected to increase to improve the brand. As customers grow and the brand grows, so does it.
3. Gain in Market Share
Swiggy can improve its position in the market by demonstrating its position on the market. It could improve its share in the marketplace by investing in its marketing. Swiggy should put more money into branding to be accessible to a large number of people.
4. More Service
Swiggy should look for ways to include more service within its operations. Also, it should look at methods to reduce the cost of delivery so that there will be more customers coming into.
Threats of Swiggy – SWOT analysis of Swiggy
1. Fewer Customers
Presently, Swiggy has few customers This could be a danger to the company’s image. If there are fewer customers, it’s difficult to grow sales which could impact their profitability.
2. Growing Competitors
Swiggy is a competitor to many others on an extremely small size. When new competitors are introduced and they offer new deals and in some cases, people may decide to change to the new company. This way could pose a serious risk for the company.
3. The rise in health-conscious people
Today, people are more conscious of their health and are less inclined to eat eating outside. If they don’t know the location of the restaurant and the cleanliness of the restaurant they are hesitant to purchase on the internet. This poses a huge risk to the brand.
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Overview Template of Swiggy SWOT analysis
Its SWOT assessment of Swiggy which is discussed in the article revealed its strengths. The main strength of the company stems from its quick delivery service, attractive user interface, trained and experienced employees, as well as array of restaurants, and packaging of food efficiently.
Its weaknesses are evident from its focus zone which is the zone of customers, not the branding and requires an additional delivery cost for each purchase. The opportunities it offers areas being the pioneer of the concept, allowing for a growing market to expand as well as an increase in its market share.
It faces threats from competitors, which have lower numbers of customers, as well as an increase in people with health concerns who hesitate to buy food on the internet.
This is the SWOT analysis of Swiggy. Please let us know if you have additional suggestions to add.
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