J.C. Penny SWOT analysis

J.C. Penny SWOT analysis – SWOT analysis of J.C. Penney: J.C. Penney is an American department store founded in 1902 and located in Texas, US. J.C. Penney is a famous retail store that sells apparel, cosmetics, footwear electronics, household items jewelry, appliances, and more.

In addition to the above items, in addition, it offers various leased departments like Seattle’s Best Coffee, auto centers, Sephora, Salons, optical centers, jewelry along with portrait studios. J.C. Penney is a famous chain of American department stores in the mid-range and is considered to be one of the most comprehensive department stores. J.C. Penney has its business operations at around 1095 locations across about 45 states within the United States and Puerto Rico.

It is home to the majority of retail outlets in suburban malls because malls have gained fame throughout time. J.C. Penney has introduced several of its own brands after they were denied access by some suppliers to gain access to the inventory they expected.

 SWOT analysis of J.C. Penney is listed below:

J.C. Penny fun facts: Sam Walton, the founder of Walmart, got his start in retail working as a management trainee at a J. C. Penney in Des Moines, Iowa, according to The New York Times.

About J.C. Penny – SWOT analysis of J.C. Penny

SWOT analysis of J.C. Penny

[wp-svg-icons icon=”office” wrap=”I”] Company: J. C. Penney Corporation, Inc.

[wp-svg-icons icon=”user” wrap=”I”] CEO: Jill Soltau

[wp-svg-icons icon=”user” wrap=”I”] Founder: James Cash Penney

[wp-svg-icons icon=”calendar” wrap=”I”] Year founded: 14 April 1902, Kemmerer, Wyoming, United States

[wp-svg-icons icon=”location-2″ wrap=”I”] Headquarters: Plano, Texas, United States

[wp-svg-icons icon=”stats” wrap=”I”] Annual Revenue: USD$11.17 billion

[wp-svg-icons icon=”bars” wrap=”i”] Profit | Net income: USD$-368 Million Loss

[wp-svg-icons icon=”users” wrap=”I”] Number of employees: 60,000

[wp-svg-icons icon=”pie” wrap=”i”] Products & Services: Clothing | Cosmetics | Electronics | Footwear | Furniture | Housewares | Jewelry | Toys | Appliances

[wp-svg-icons icon=”globe” wrap=”I”] Website: www.J. C. Penney.com

J.C. Penny Competitors

[wp-svg-icons icon=”pacman” wrap=”I”] Competitors: Burlington Stores | Macy’s | Target | Kohl’s | Walmart | Dillard’s | Kroger | Sam’s Club | Home Depot | Aldi | Woolworths

SWOT analysis of J.C. PennyJ.C. Penny SWOT analysis

SWOT analysis of J.C. Penny

SWOT Analysis Of J.C. Penny is brand-based. SWOT Analysis of J.C. Penny evaluates the brand’s strengths, weaknesses, opportunities, and threats. Advantages and disadvantages can be attributed to internal factors while opportunities and threats can be attributed to external factors. We will be discussing J.C. Penny’s SWOT Analysis. Below is the detailed SWOT Analysis of J.C. Penny.

Let’s talk about J.C. Penny’s SWOT assessment.

Strengths of J.C. PennyJ.C. Penny SWOT analysis

A long-lasting legacy: A long-lasting legacy J.C. Penney has a long-standing legacy of around 100 years of experience in the retailer industry and is strong branding equity.

Businesses: The company J.C. Penney has a diverse supplier base, effective marketing campaigns with convincing national and private brands, and great points-of-sale technologies initiatives as well as inventory and cost management. Its goal is to shut down any store that is not performing and has decided to close its catalog sales.

Retention of customers: Customer retention J.C. Penney focuses to improve the experience of customers shopping by renovating, remodeling, and rehabilitating stores, as well as revamping its website’s capabilities to keep an eye on the constant shift to online shopping. It also launched new, appealing merchandise as well as it also launched the J.C. Penney Rewards program to draw in more customers.

Large Product line: Large product line J.C Penney has a diverse line of products and services. It also has a reliable chain of the supply chain. It is home to a diverse mix of brands, both in-house and privately owned.

A good financial position: Good financial position J.C. Penney has solid sales and performance and a strong financial position.

Weaknesses of J.C. PennySWOT Analysis Of J.C. Penny

Sales dip: J.C. Penney has experienced an increase in sales in the last few months. This could, in reality, affect its financial health.

A lesser global presence: A lesser global presence J.C. Penney has a smaller global presence, particularly those in emerging countries. This could be a problem for their business activities.

A low market share: The company J.C. Penney has a small market share when compared with its rivals. This is a major flaw for its business since it hinders growth.

Poor price for stock: Poor stock price J.C. Penney has an ongoing issue with the low price of its stock. In the last few many years, their stock prices have been dropping and their store locations are also being wiped out.

Opportunities of J.C. Penney – J.C. Penney SWOT analysis

Expanding of the product line: J.C. Penney can expand its business operations to the appliance sector. This is the chance the opportunity for J.C. Penney to increase its operations.

The disposable income of the client: The disposable income of the customer is increasing, which means the amount of buyers has increased. This is a fantastic possibility in the case of J.C. Penney to increase its business operations.

International market: Concentrating on the global market, in particular, the countries of emerging economies could help improve sales for J.C. Penney.

Acquisition: Acquisition J.C. Penney can acquire smaller retail chains in order to enhance their operations.

Enhanced marketing campaigns: J.C. Penney can increase their reach by increasing its marketing and providing better-focused service to its customers. Furthermore, their marketing strategy will reach an array of customers.

Threats of J.C. Penney – SWOT analysis of J.C. Penney

An online marketplace: With the presence of an online market J.C. Penney faces a number of competitors from prominent retailers on the internet. There is no presence on the market on internet, which is significant to the growth of the business. Also, it reduces the profit margin of the company.

Expansion of a competitor: Expanding from the business of competitors can impact the profitability of the business.

Unfavorable business conditions: Certain unfavorable circumstances will directly affect the business’s operations. This is a significant danger that could impact the growth of businesses.

Import tax: Import Tax will also affect business operations. This poses a serious risk to businesses.

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Overview Template of J.C. Penney SWOT analysis

SWOT analysis of J.C. Penny


Now JC Penney’s New Marketing Strategies has maintained the consumers’ demands and requirements and offered much healthier choices to their customers. JC Penney’s New Marketing Strategies is a global company that is broadened due to the fact that of its high numbers of strengths. Due to the strong brand equity, the JC Penney New Marketing Strategies has actually developed in previous years by supplying quality products and remarkable services is constantly pushing the business to stay strong and hold an excellent position and credibility in the market.

This is the SWOT analysis of J.C. Penney. Please let us know if you have additional suggestions to add.

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