Kwality Walls Marketing Mix: Kwality Walls is one of the largest manufacturers of frozen sweets. The Indian company “Kwality” was founded in 1956. It’s notable for being the first company to have brought in machinery in bulk so that ice cream could be produced and sold in massive amounts to maximize commercial profit. In 1995, Kwality merged with Unilever and created a distinct brand named Kwality Walls. It is now an affiliate company part of Hindustan Unilever and a major Ice cream supplier. Most Kwality Walls brands Kwality Walls are not based on milk but are frozen desserts made from vegetable fats.
The market for ice cream has grown quite competitive due to the entry of numerous fantastic brands. Fierce competition from brands like Amul, Mother Dairy, Havmor, Rollick, and Vadilal has been a wake-up call for the makers of Kwality Walls. They’ve now added new flavors and various products to combat their rivals and maintain an ongoing connection with their consumers.
Marketing Mix Of Kwality Walls
Marketing Mix Of Kwality Walls is brand-based. In Marketing Mix Of Kwality Walls, We will Learn About the four key elements of Marketing Mix: products, place, price, and Promotions. By paying attention to the following four components of the marketing mix, a business can maximize its chances of a product being recognized and bought by customers. We will be discussing Kwality Walls Marketing Mix. Below is the detailed Marketing Mix Of Kwality Walls.
Let’s talk about Kwality Walls Marketing Mix.
Kwality Walls Main Competitors
- Amul Ice Cream
- Vadilal Ice Creams
- Mother Dairy Ice Cream
- Arun Ice Cream
- Creambell Ice Cream
- Havmor Ice Cream
- Baskin Robbins
Kwality Walls official website: www.kwalitywalls.in
Product in the Kwality Walls Marketing Mix:
To entice consumers prone to traditional sweets, the company began an aggressive campaign to turn customers. Kwality Walls has introduced some blockbuster ice creams that come with new varieties of flavors and special ethnic flavors specifically for these customers.
In 1995, a Food range of products was introduced that focused on Frozen desserts and ice creams and targeted Youth. Later, delicious products like Calypso Punch, Mango Zap, and Jaljeera Blast were also part of the Feast Range.
In 1996, Kwality Walls started the mouthwatering ‘Cornetto’ line, which was targeted at the younger crowd. This brand was popularized by the appropriate Tag tagline – ‘Bite Bite Main Pyaar’. In 2002, the company included Strawberry Cornettos, Butterscotch, and Chocolate. Two different combinations, Hawaiian Bliss and Jamaican Magic, were added to the selection of Super Cornetto.
Another item to join the winners club is “Almond Praline’. This flavor symbolizes that it is Love Season, a tasty mix combining Praline and Pistachio flavors. It is filled with Caramel Sauce and has toppings of Almond pieces and Cashew Praline.
In 1999, an ice cream called “Max” hit the market and targeted children. The slogan was “Mastikar Befikar,” It enticed youngsters to taste. Max123 and Max Cups had the advantage of having more vitamin A; however, Max Joos and Max Orange had Vitamin C with the taste of juices made from fruit.
Kwality Walls introduced Indian customers to the idea of Sundaes in 2001. In 2001, the Sundae Range included Mango, Chocolate, and Strawberry flavors. Then, later Black Currant Dry Fruit pieces and Black Currant Sauce became an integral component of the Sundaes.
Paddle Poop is one of Kwality Walls’s latest offerings for children. The three flavors available are Candy Cake Explosion, Grape Jelly, and Choco Berry Nova. Additionally, the premium-quality range of Kwality Walls Magnum is an enhanced variant of Feast and has gained much attention since its launch.
Place in the Kwality Walls Marketing Mix:
Ice cream can be a food item that can be perishable, which is why the utmost attention and attention needs to be given to the distribution process. Kwality Walls’s headquarters are situated in Mumbai. Kwality Walls ensures that all its products are available to consumers through the help of an extensive system of distribution. There are steps where the manufacturer can directly sell to its customers via its numerous exclusive stores.
Kwality Walls has successfully launched the concept of Dessert Swirls, or Parlors, since 2004. It launched its very first Swirl Parlor in the NCR region. Later, various Swirl locations opened at important locations like Shopping Centers and Malls where there is a lot of foot traffic. It’s been an innovative and profitable venture, and people who patronize it have been very pleased. There are at most 500 Swirl Parlors around the globe, and 51 are in India.
Kwality Walls ice creams are sold in numerous Indian cities, including Pune, Mumbai, Bangalore, Kolkata, Delhi, Hyderabad, and Chennai. Apart from India, Kwality Walls has presented their Frozen Dessert products in Malaysia, Pakistan, Sri Lanka, Italy, Germany, Turkey, Brazil, Australia, and Singapore. In 2013, it entered the Bhutan, Nepal, Bangladesh, and Brunei markets and revolutionized the idea of frozen desserts.
The distribution typically happens via C&F agents or through directly owned outlets of companies. They are C&F agents, forwarding and carrying agents with a minimum margin, and serve as storage facilities. From the storage facility, the material is distributed to distributors who distribute it to retailers who are end-users. Since the distribution chain is enormous, the margins must be maintained high to ensure that retailers can profit by marketing the item to their final customers.
Price in the Marketing Mix Of Kwality Walls:
Kwality Walls has penetrated the Indian market with its exciting, top-quality products at reasonable prices. It initially followed the policy of premium pricing. However, later to maximize price for the consumer, it switched to value-based pricing. To ensure it can sustain its market, it has launched various products ranging from low-cost to affordable and premium prices.
The minimum price begins at INR 5 for max Funjoos. These premium products are made available to urban consumers who prefer quality products. These are specially designed items designed for those who claim to be foodies. They are the Carte D’OR Ice Cream in two flavors Divine Chocolate and Creme Brulee. The price is INR 210/750ml. The price difference indicates that the makers know their customers’ needs at different ranges and take steps to make sure they balance. They have made conscious adjustments to their portfolio and balanced it by implementing appropriate pricing to attract more customers. This means the portfolio includes a comprehensive product line that can provide for every segment type.
Promotions in the Kwality Walls Marketing Mix:
Kwality Walls has projected itself as a brand for families. It also targets young youngsters to increase sales. The famous tagline “Ho Jaye Dil Ka Connection is now very well-known. Its distinctive packaging features a red heart logo that symbolizes happiness, a smile, and happiness.
Kwality Walls has taken various steps to capture the market for frozen desserts, and the steps were implemented in stages. In the initial phase, products such as Feast Bar and Softies were created for the impulsive consumer, and items like Viennetta, Sundaes, and Vanilla Gold focused on the home market.
In the following months, an extensive analysis of the Indian market was done so that the best quality products with a smoother, softer, and more luxurious appearance were launched at the appropriate time. To increase the popularity of products, a variety of deals have been made available. Super savings packs, two-for-one for free, special discounts, and a larger quantity of frozen ice cream at a lower price are just a few of the inventive plans.
Kwality Walls has launched some exciting and original advertisements to capitalize on visual and social media. Brand ambassadors for the brand, famous actors Yami Gautam and Siddharth Malhotra, have created the Cornetto ad a legend. Ice cream eating has never given you an exotic sensation before. Jay Thakkar, the child actor, has appeared in Paddle Pop advertisements.
The commercial was designed solely for children, as the brand’s policy centers around children. In the most recent Kwality Walls Magnum advertisements, the gorgeous Kareena Kapoor is featured as the brand’s ambassador. The extensive and durable selection of products from Kwality Walls is a testimonial to the quality of this exclusive brand that will continue to exist and create its name on the commercial market.
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